A year of uncertainty has reshaped the global events industry, with new data revealing how suppliers, venues and planners are adapting and where the biggest opportunities lie for 2026.
As Berlin’s skyline evolves, Estrel Berlin is redefining what a modern event destination can be bringing scale, infrastructure and experience into one fully integrated ecosystem designed for the next generation of events.
A crossroads of science, sustainability and accessibility, Lyon has positioned itself as one of Europe’s most compelling destinations for international association conferences.
The report points to business events as one of the segments that will become transformative tourism growth drivers, along with live events, ecotourism, and wellness.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.