A crossroads of science, sustainability and accessibility, Lyon has positioned itself as one of Europe’s most compelling destinations for international association conferences.
The report points to business events as one of the segments that will become transformative tourism growth drivers, along with live events, ecotourism, and wellness.
Headquarters has long supported the Trophy as a media partner, and this time our International Commercial Manager took part for Team Belgium, telling us about his first visit to Switzerland.
Over 70% of organisations are anticipating a rise in the number of business events in the next three years, with 44% saying they plan to recruit more staff, particularly for roles like event coordinators and managers.
The findings reveal shifting regional attitudes – particularly among North American planners – shaped by changing economic, cultural, and political landscapes.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.