FAQ

Headquarters (HQ), the Association Magazine, is a leading publication focused on the associations and business events industry. With in-depth articles, destination reports, and case studies, we empower association leaders, PCOs, event planners, and destination marketers with the knowledge they need to succeed.

Learn more about our story and mission .

Our readership is diverse, consisting of both seasoned industry leaders and emerging professionals seeking inspiration for their next events. Here’s a breakdown of our audience:

• Associations & Congress Organisers: CEOs, Executive Directors, Secretary Generals, and Senior Management of European and international associations. These leaders rely on HQ for in-depth analyses, strategic insights, and updates on industry best practices.
• Professional Congress Organisers (PCOs): Including both experienced PCOs and a growing number of next-generation event planners eager to stay ahead of trends and find inspiration for their upcoming projects.
• Corporate Event Managers & Destination Marketers: High-level professionals responsible for planning impactful events, conferences, and incentives in destinations worldwide.
• Government Institutions & Convention Bureaus: Decision-makers involved in business tourism, city branding, and destination marketing.

Audience Reach by Region:

• Europe: 50% - HQ enjoys a strong presence in key European markets, reaching over 6,000 association leaders and event planners.
• North America: 20% - Our reach extends to 2,500 professionals in the United States and Canada, with a focus on international associations and corporate events.
• Asia-Pacific: 15% - Growing readership among 1,800 industry professionals, especially in emerging markets like Singapore, Japan, and Australia.
• Latin America & Middle East: 10% - Reaching 1,200 readers in rapidly expanding MICE markets such as Mexico, Brazil, and the UAE.
• Rest of the World: 5% - Including readers from Africa and emerging MICE hubs.

As new generations of event planners and PCOs enter the industry, HQ remains committed to providing the latest innovations, strategies, and inspirational content that cater to both experienced professionals and newcomers looking to make their mark.

Interested in learning more about our readership or advertising opportunities? Reach out to our team for tailored solutions at vivian@meetingmediagroup.com or jparrado@meetingmediagroup.com. Media Kit

We offer a wide range of products designed to meet the needs of associations, PCOs, and event professionals. Our advertising options span across both print and digital platforms to help you effectively reach your target audience.

We provide diverse print advertising options to ensure your message reaches key decision-makers in the meetings and events industry:

• HQ Magazine (Print Edition): Our flagship publication featuring in-depth industry analyses, association management insights, destination features, and thought leadership. Distributed to over 12,500 professionals worldwide.
• HQ PASSPORT: A specialised publication focusing on key destinations, offering event planners and associations essential information on venues, local innovations, and strategic opportunities for hosting impactful events.
• Destination Reports: Custom supplements dedicated to showcasing specific destinations, highlighting new venues, sustainability initiatives, and local experiences tailored for the MICE sector.
• Advertising Opportunities: Full-page ads, advertorials, and customised content features to maximise visibility among our highly targeted readership.

• Sponsored Articles & EDMs: Deliver your message directly to our engaged subscribers through targeted electronic newsletters (EDMs) and sponsored content featured on our website.
• e-Banners: High-visibility digital banners placed on our website to capture the attention of event professionals and association executives.
• Newsletters: Regularly distributed to our extensive database of industry contacts, offering opportunities for sponsored placements and tailored messaging.

Meeting Media Group, while continuing to publish HQ Magazine, is expanding its services to include Professional Congress Organiser (PCO) solutions. These services encompass event logistics, venue selection, event tech support, content design, supplier liaison, on-site management, and sponsorship acquisition. Meeting Media recently secured the official PCO role for the World Customs Organization’s Technology Congresses in 2026 and 2027.

For more details, explore our full Media Kit.

Interested in our products? Contact Vivian Xu at vivian@meetingmediagroup.com or Jesús Parrado at jparrado@meetingmediagroup.com.

HQ stands out in the industry for its deep understanding of associations and the MICE sector, backed by over 30 years of experience. We focus on connecting you with key decision-making executives, including CEOs, General Managers, PCOs and senior-level event planners, rather than just reaching a broad audience. This ensures your message reaches the right people, maximising your investment and generating high-quality leads.

Our combined reach includes:

• Print Edition: Reaches over 12,500 senior-level association executives and decision-makers who rely on in-depth industry analysis and actionable insights.
• Digital Subscribers: Engages a network of more than 14,000 online readers, including next-generation event planners, PCOs and corporate meeting organisers who actively seek innovative solutions and partnerships.
• Website Traffic: Attracts over 20,000 unique monthly web visitors, providing additional visibility and engagement opportunities through featured articles, magazine insertions, digital supplements, HQ Passports, banners, videos, and newsletters.

Advertising on HQ puts your brand in front of key decision-makers who are actively researching destinations, venues and services for their upcoming events. Whether you’re promoting a destination, a convention centre, a new venue, a hotel, a tech company, an airline or service, HQ delivers your message across multiple channels to ensure maximum visibility and impact.

For more details, explore our Media Kit

Interested in a tailored advertising campaign? Contact our Commercial team

HQ Magazine is our flagship publication, reaching top-level decision-makers across the MICE industry. We take a highly targeted approach to ensure your message reaches event planners and association leaders actively seeking destinations, venues, and services for their upcoming events.

Our comprehensive range of products, including destination reports, HQ PASSPORT and featured online articles provide compelling showcases of your offerings. These features include interviews with local ambassadors, industry experts, reports on key sectors, new venue openings, and success stories from past events, ensuring maximum visibility and engagement with your ideal clients.

HQ Magazine is our flagship publication, reaching top-level decision-makers across the MICE industry. We take a highly targeted approach to ensure your message reaches event planners and association leaders actively seeking destinations, venues, and services for their upcoming events.

Our comprehensive range of products, including destination reports, HQ PASSPORT and featured online articles provide compelling showcases of your offerings. These features include interviews with local ambassadors, industry experts, reports on key sectors, new venue openings, and success stories from past events, ensuring maximum visibility and engagement with your ideal clients.

Interested in seeing how we can promote your brand? Reach out to our commercial team to learn more about our successful campaigns and case studies.

We understand that budgets can vary, which is why our commercial team is dedicated to working closely with you to create a campaign that fits your specific needs. Whether you’re interested in sponsored articles, banners, print ads, or a comprehensive multi-platform strategy, we can develop a tailored package that aligns with your budget and goals.

By combining both print and digital channels, we can enhance your reach and ensure your message connects with the right audience for maximum impact.

For a customised advertising plan, contact our Commercial Team.

From the moment you reach out, our commercial team will work closely with you to develop a tailored campaign strategy that aligns with your objectives. Once your campaign is underway, we guide you through each step to ensure a smooth process:

• Initial Planning & Strategy: Our commercial team will be your first point of contact, helping you decide the best formats—whether that’s a print ad, a sponsored article, or a digital campaign.
• Content & Editorial Support: If you opt for editorial content, our editorial team takes over to craft compelling articles, interviews, or reports. We collaborate with you to finalise angles, interview questions, and deadlines, ensuring the content aligns with your brand message. We also provide guidance on file formats and content requirements.
• Design & Approval: Once the copy is approved, our design team will bring your content to life with the selected images and layout. We’ll be in regular contact to get your final approval, ensuring you’re delighted with the result.

Throughout the entire process, we prioritise your success, working collaboratively to make sure your story reaches the right audience and resonates with our association and business events readers.

Interested in a campaign with personalised support? Contact our Commercial Team here to get started.

Throughout the entire process, we prioritise your success, working collaboratively to make sure your story reaches the right audience and resonates with our association and business events readers.

Interested in a campaign with personalised support? Contact our Commercial Team to get started.

To ensure your content looks its best, here are the specifications for the various formats we accept:

Print Ads (HQ Magazine):

• Full Page Ads: PDF file - 210 x 270 mm, 3 mm bleed, 300 dpi, CMYK colour.
• Editorial Articles: Articles should be around 500 words per page. If it’s an interview, include 1 headshot, and for other articles, provide at least 2-3 high-resolution images.

Banners: Please refer to the banners specifications available in our Media Kit. Include a URL link to direct readers.

Newsletters: Typically based on our online articles. Please contact our editorial team if you have specific content to include.

• An HTML file provided by you, or
• An HQ template (please provide the following):

Subject line: The title you’d like for the email.
Main text: A short text with any URLs you’d like us to link to.
Images: High-quality images and your logo in PNG format.
Call-to-action (CTA): Text for a button (e.g., “Learn More” or “Register Now”).
Contact details: For any follow-up or direct queries.
Brand colours (optional): HEX or RGB codes for branding.
Banner (optional): Include your banner if desired.

For magazine topics and print deadlines, please check our Media Kit.

For digital campaigns, deadlines will be agreed upon in collaboration with our commercial team during the planning phase. For any additional questions or support, reach out to our Commercial Team here.

We welcome press releases and content related to associations, destinations, and event management. Please send your materials to our editorial team: press@meetingmediagroup.com

We are always interested in exploring new destinations and events. If you’d like to invite our team, please ensure that all details, including the itinerary, event objectives, and coverage expectations, are shared well in advance. We will review each invitation to ensure alignment with our editorial focus.

Send your invitation to vivian@meetingmediagroup.com

To stay updated with the latest industry insights and trends, you can subscribe to our magazine and newsletters:

Magazine Subscription: Receive our print and digital editions to keep up with the latest content and exclusive features. Once you subscribe, you’ll be taken to a secure payment page and will receive a confirmation message.

Subscribe to HQ Magazine here

Newsletter: Get regular updates, event highlights, destination insights, and expert opinions delivered straight to your inbox.

Sign up for our newsletter here.

Our newly launched PCO & Event Management service is designed to help you plan and execute successful events from start to finish. Leveraging over 30 years of experience in the MICE industry, we provide a comprehensive range of services tailored to associations, corporations, and event planners.

What We Offer:

• End-to-end event planning and management, including strategy, logistics, and execution.
• Destination selection and venue sourcing to ensure your event aligns with your objectives.
• On-site coordination and support, ensuring seamless event delivery.
• Assistance with sponsorship acquisition, speaker engagement, and attendee management.
• Customised marketing and promotional campaigns to boost event visibility and attendance.

By partnering with HQ, you can trust that every aspect of your event will be handled with precision and professionalism, allowing you to focus on your core goals.

For more information, visit our PCO & Event Management Services page.