Who We Are
Body:
Our Story
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Established by MICE writer Marcel A.M. Vissers, HQ was created to fill a critical need in the industry: clear, reliable content that empowers professionals with the insights and strategies they need to succeed.
For over three decades, HQ has served as a reliable partner, offering thought leadership, industry updates, and strategic guidance to association leaders, event planners, and destination marketers. Today, under the leadership of Vivian Xu, who has steered the company through nearly a decade of impactful growth and innovation, HQ remains dedicated to its mission of bridging connections, fostering collaboration, and driving progress in the ever-evolving meetings industry.
Our Mission
To empower association leaders, PCOs, and event professionals worldwide with insights and tools that help them create impactful, sustainable events.
Our Vision
To be the leading global platform in the MICE industry, inspiring innovative, responsible practices that elevate the value of meetings and events.
Our Motto
Building Bridges in the Meetings Industry – reflecting our commitment to fostering collaboration and meaningful connections within a diverse global community.
Our Values
Our values guide us in serving as your trusted partner:
- Integrity: We deliver accurate, reliable content you can trust.
- Inclusivity: We celebrate diverse voices and perspectives to serve a global readership.
- Sustainability: We advocate for eco-friendly practices, helping you make responsible choices.
- Collaboration: We believe partnerships drive progress, and we work with you to build bridges across the industry.
With a Brussels-based team and remote experts, HQ provides personalised support for every project. Our skilled writers and editors craft insightful stories that bring associations, destinations, and industry trends to life, offering a unique perspective that helps guide today’s decision-makers through the opportunities and challenges of the MICE industry
Your Partner in the Industry
At HQ , collaboration is at the heart of everything we do. Guided by our value of openness to diverse perspectives, we work with trusted partners across the industry to bring you timely insights and practical resources. Our collaborative approach allows us to tailor content to meet the unique needs of association leaders, event planners and destinations.
Always in search of compelling stories in the association world and the meetings industry, HQ is committed to helping you stay informed and ready for success. We team up with leading organisations to increase our impact and provide our readers with exclusive, actionable knowledge. To explore our full list of partners and learn how these collaborations are shaping the MICE industry, visit our Partners section.
Empowering Your Success with Innovative Solutions
• PCO and Event Management Services: Launching in 2025, these services offer end-to-end event planning and management solutions, guided by HQ’s legacy of expertise. With the recent addition of Ludovic Thanay as Managing Partner and Jerilee Pinto as Event Project Manager, our team is ready to deliver exceptional events. We are proud to have won the bid to become the official PCO for the World Customs Organization for their Technology Congresses in 2026 and 2027. We are resuming destination-focused events, including association dinners and networking events in Brussels and worldwide. Already, we’ve organised the Vlerick Leadership Club in 2024, a corporate event for top leaders across sectors. Through these services, we aim to help you achieve memorable, high-impact events with ease.
• Enhanced Database: In 2024, HQ expanded and updated its database to ensure that you have access to the latest insights and information you need. This enhanced resource is part of our commitment to providing you with up-to-date, relevant content tailored to your needs.
• Our Publications: Including HQ in both print and digital, HQ PASSPORT, and HQ LIVE. Each offering a unique perspective on the MICE sector. These publications serve as essential resources, providing insights and information that keep you connected to industry trends, destinations, and best practices. We've recently agreed with visit.Brussels to distribute HQ Magazine to association executives at their newly established The Association Place. This partnership increases our visibility within the Brussels association landscape and brings our insights even closer to key decision-makers.
As we continue to grow, HQ keeps building bridges across the industry by adapting to new trends, expanding services, and upholding our values. Our commitment to being your trusted partner means that we’re here to help you meet today’s challenges and seize tomorrow’s opportunities. Explore our latest Media Kit.
Whether you’re looking to connect with top destinations, learn the latest in association management, or access practical resources that will enrich your work, HQ is here for you.
Explore our latest publications and discover how HQ’s expertise can support your journey in the meetings industry. Browse our Magazine for insights and inspiration.
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