HQ #122 / Business Events for a Changing World

In an era of accelerating global change, HQ #122 examines how associations and business event stakeholders are revising their strategies to ensure they remain resilient, responsive and relevant. From emerging technologies to regional diplomacy, this edition examines the tools and mindsets required to navigate the complexities of the meetings industry.

Key contributions explore strategic planning in response to changing member needs, the evolving landscape of event ownership, and the challenges of maintaining stakeholder trust in the digital age. Including commentary from Mark Levin, ESSA, IAPCO, AIPC and CityDNA, this edition reflects on how associations are balancing transformation with stability.

The edition also features destination reports and interviews showcasing how cities and regions are adapting. Montréal shares its human-centric, knowledge-based model for international events. The Jio World Convention Centre in Mumbai is highlighted as an example of India's expanding infrastructure, positioning the country as a rising force in the global MICE arena. Catalonia presents its regional diversification strategy, while Bruges and Prague offer insights into accessibility, heritage, and cross-sector collaboration. In Brussels, we examine the capital’s evolution as a platform for international policy dialogue and association activity.

We speak to eucen (the European University Continuing Education Network) about the critical role of associations in lifelong learning and workforce development. The edition also features coverage of the Paris Legacy Tour, an initiative blending sports, civic participation, and knowledge-sharing in the lead-up to the 2024 Olympics. We also cover developments and key findings from two ICCA regional Summits, one in Medellín (Latin America & the Caribbean) and one in Bahrain (Middle East), shedding light on regional priorities and collaborative progress in the global events landscape.

Don’t miss this #122 edition of Headquarters, dedicated to the evolving frameworks, destinations, and strategies shaping the future of business events worldwide.