Over 200 destination leaders will gather in Helsinki for the City Destinations Alliance Conference 2026 to explore the future of urban tourism and city value creation.
“Change is always a two-edged sword,” notes Mark Levin, highlighting the tension between innovation and resistance shaping today’s association landscape.
Insights from IAPCO and AMCI-accredited leaders reveal a sector that is moving beyond traditional models towards diversified income, AI-driven transformation, year-round engagement and long-term sustainability.
Following a landmark study, The Business of Events and ICC Wales are launching the next phase of research, calling on event planners to share their insights and help drive practical change across the sector.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.