Signal Space Opens Prague Venue with 360° Immersive Technology

All photos kindly provided by Signal Space

The Czech Republic’s only event venue with built-in 360° immersive projection brings a new kind of experience to Prague’s MICE market

Prague’s meetings and events market has gained a new venue with an unusual proposition: instead of bringing screens, staging and temporary installations into a conventional event space, organisers can transform the venue itself into an immersive environment.

Signal Space, the Czech Republic’s largest digital art gallery, has officially opened its doors to the B2B events market, bringing its digital art infrastructure and 360° projection technology into conferences, corporate events, product launches and other formats. Located in central Prague, just one minute from Wenceslas Square, it is currently the only event venue in the Czech Republic with built-in 360° immersive projection extending across both walls and floor.

The concept allows organisers to make the physical environment part of the event experience. Brand identities can fill an entire room, product launches can unfold across walls and beneath the audience’s feet, while gala dinners can be staged within fully customised visual environments.

At the centre of the offer is a 300-square-metre Immersive Room, which can accommodate up to 250 guests and has been designed for conferences, product launches, performances, gala dinners and other event formats. Across the wider gallery, Signal Space provides approximately 2,500 square metres of exhibition and event space for up to 500 guests.

The venue also includes a 700-square-metre foyer for up to 400 people, alongside smaller areas that can be used for workshops, breakouts, presentations and networking. The Immersive Room itself can be configured for approximately 120 guests in a banquet format, 120 in a workshop set-up, 158 classroom-style or 250 theatre-style.

For Signal Space, the proposition reflects a shift in what corporate clients expect from event venues.

“Companies are no longer looking for four walls and a stage. They want an experience people will remember and talk about long after the event is over. At Signal Space, the venue itself becomes part of that experience. A brand can literally surround its guests and create an entirely different world for one evening,” says Klára Černá, B2B & Partnership Manager, Signal Space.
 

From digital art to corporate events

Signal Space was created by the team behind Signal Festival, Prague’s internationally recognised festival of digital and creative culture, which attracts approximately 500,000 visitors each year.

The gallery itself welcomed approximately 160,000 visitors during its first year of operation and has already received international recognition, winning the NUMIX Prix 2026 in Montreal and a 2026 Inavation Award. Its visitor experience has also received ratings of 4.9 out of 5 on both Google and Tripadvisor.

The move into the B2B market makes the same technology and creative infrastructure available to corporate clients. Rather than starting with an empty venue that needs to be built up for each event, organisers have access to an environment in which much of the technical and experiential infrastructure is already integrated.

Built-in equipment includes 4K projection, professional audio, microphones and new DJ equipment, alongside extensive digital branding capabilities. The gallery can also remain an active part of the programme throughout an event, allowing organisers to connect the meeting or corporate agenda with an immersive experience.

This approach could also reduce the need for additional entertainment or temporary experiential installations, while providing delegates with an environment that differs from the standard conference venue.

The range of formats extends from conferences and product launches to gala dinners, networking events, workshops, concerts, corporate parties and Christmas events. Several connected zones can be used to create a continuous event journey, moving from registration and welcome drinks through conference sessions and catering to the immersive experience and an evening party.

The venue can also accommodate vehicles inside the gallery, creating an additional option for automotive launches and presentations.

Branding opportunities extend beyond the projection environment. Signal Space offers digital displays, light boxes, digital totems and programmable RGB lighting, allowing visual identity to be carried through different stages of the guest journey rather than being concentrated solely around conventional signage.
 

Testing the concept with Prague’s events community

The venue has already begun introducing its B2B proposition to the local events industry. On 27 August 2026, Signal Space hosted its first Venue Experience Day in cooperation with Meatspace, inviting companies and event agencies to experience the venue and its technology in an event setting.

The event reached full capacity, with attendees able to explore the gallery, test its 360° immersive projection and see how the technology could be adapted for corporate branding and different event formats.

For international MICE planners, location is another element of the proposition. Signal Space is situated one minute on foot from Wenceslas Square and within walking distance of Prague’s Old Town attractions, hotels, restaurants and public transport.

With the opening of its B2B offer, the venue is therefore positioning itself at the intersection of meetings, technology and digital creativity. Its proposition is built around using the environment itself as part of the programme, giving organisers an alternative to the traditional conference hall while retaining the infrastructure required for corporate events.

For a market in which venues are increasingly expected to contribute to the overall experience rather than simply provide a physical setting, Signal Space is betting that immersive technology can become part of the event architecture itself.

At Signal Space, companies do not just book a hall. They create a world around their guests.
 

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.