Ahead of the AIPC Annual Conference in Bilbao, Sven Bossu explores how AI can help create more personalised event experiences while strengthening the human connections that make business events truly valuable.
As Berlin’s skyline evolves, Estrel Berlin is redefining what a modern event destination can be bringing scale, infrastructure and experience into one fully integrated ecosystem designed for the next generation of events.
From operational AI to attendee-led personalisation and trust as a core outcome, discover how associations must rethink events to stay relevant, resilient and member-driven in 2026.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.