From operational AI to attendee-led personalisation and trust as a core outcome, discover how associations must rethink events to stay relevant, resilient and member-driven in 2026.
At the ESSA 2025 Conference, over 200 event professionals explored how AI can empower teams, enhance experiences, and elevate the human element in events while navigating uncertainty.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.