At the ESSA 2025 Conference, over 200 event professionals explored how AI can empower teams, enhance experiences, and elevate the human element in events while navigating uncertainty.
The dynamic day-long conference, prioritises localised content and native-language speakers to better empower and engage regional event professionals, marketers and hoteliers.
In this interview, Maryrose Lyons explores key challenges facing associations – gaps in understanding, ethical risks, the role of regulation, and how smaller teams can adopt AI.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.