Over 200 destination leaders will gather in Helsinki for the City Destinations Alliance Conference 2026 to explore the future of urban tourism and city value creation.
“Change is always a two-edged sword,” notes Mark Levin, highlighting the tension between innovation and resistance shaping today’s association landscape.
Insights from IAPCO and AMCI-accredited leaders reveal a sector that is moving beyond traditional models towards diversified income, AI-driven transformation, year-round engagement and long-term sustainability.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.