Prague Event Hub Expands with Form Factory to Elevate Corporate Event Experiences

Prague Event Hub has broadened its integrated offering with the addition of two Form Factory fitness clubs, giving organisers new opportunities to incorporate movement, wellbeing and team engagement into meetings and corporate gatherings.

The arrival of Form Factory Pankrác and Form Factory The Gym Cubex further strengthens the destination's all-in-one concept, where conference facilities, accommodation, dining, retail and now fitness experiences are brought together within a single, easily accessible district of Prague.

Form Factory Pankrác features an extensive programme of group classes, a dedicated Reformer Pilates studio and a wellness area complete with sauna, making it well suited to recovery sessions, informal networking or team-building activities. Meanwhile, The Gym Cubex, located within the same building as Cubex Centre Prague and Conference Centre City, specialises in strength and functional training. Its spacious fitness zone provides an ideal setting for workshops, circuit training, fitness challenges and other active group experiences.

Whether incorporated as a dedicated team-building activity, a side programme or simply an energising break between conference sessions, each activity can be tailored to suit different group sizes, fitness levels and event schedules.

"Corporate events are no longer defined solely by what happens on stage or inside the conference room. Organisers are increasingly looking for ways to energise participants, encourage natural interaction and create a more balanced experience. This is exactly what Form Factory brings to Prague Event Hub," says Eva Wade-Keszey, CMO of Cubex Centre Prague.

As part of the partnership, delegates attending events at Cubex Centre Prague can also benefit from up to 43% off single-entry passes to either Form Factory club, offering the opportunity to fit a workout, wellness session or moment of relaxation into their stay. 
 

An integrated destination for business events

Located in Prague 4, Prague Event Hub brings together five complementary partners across six venues, creating a compact ecosystem designed to simplify event planning while enhancing the delegate experience.

At its heart is Cubex Centre Prague, providing flexible spaces for conferences, congresses, exhibitions, gala dinners and hybrid events, supported by advanced event technology, extensive branding possibilities and professional catering services.

Directly connected to Cubex, Conference Centre City expands the capacity with additional auditoriums and meeting rooms, allowing both venues to operate as one integrated complex for larger or multi-stream events.

Within walking distance, Panorama by Verdi Hotels provides accommodation alongside additional meeting facilities, offering a convenient solution for international delegates and multi-day programmes.

The surrounding Arkady Shopping Mall complements the destination with restaurants, cafés, retail outlets and spaces suitable for indoor activations and outdoor brand experiences.

Completing the ecosystem, Form Factory Pankrác and The Gym Cubex introduce a new wellbeing dimension, combining group fitness, functional training, Pilates, recovery facilities and sports-inspired activities that respond to growing demand for healthier, more engaging event experiences.
 

"Joining Prague Event Hub allows us to bring movement closer to companies that might not otherwise plan a standalone sports event. An active session can be short, accessible and enjoyable for everyone, while still adding real energy and a fresh dimension to the overall experience," adds Sandra Präsensová, Senior Trade Marketing Consultant at Form Factory.

By bringing together venues, accommodation, hospitality, retail and wellbeing within one connected destination, Prague Event Hub enables organisers to deliver seamless programmes with minimal transfers and greater flexibility. The addition of Form Factory reinforces that vision, reflecting the industry's growing focus on experiences that support both business objectives and participant wellbeing.
 

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