Over 70% of organisations are anticipating a rise in the number of business events in the next three years, with 44% saying they plan to recruit more staff, particularly for roles like event coordinators and managers.
Renowned for fostering interdisciplinary collaboration across the biosciences, the SEB Annual Conference is a cornerstone of the global scientific calendar.
Whilst other creative sectors have received reassurance of ongoing discussions to solve their issues, the business events industry remains largely excluded from the discussion.
“As the events industry continues to transform, forums like the Senior Leaders Summit will be essential in ensuring we are all innovating and growing within our businesses.”
Dubai’s selection to host the 2026 Summit affirms the emirate’s global standing in organising major international events and highlights the efficiency of its integrated infrastructure.
Over 8,000 attendees from more than 30 countries gather for a landmark five-day event celebrating innovation, entrepreneurship, and strategic destination partnerships.
The findings reveal shifting regional attitudes – particularly among North American planners – shaped by changing economic, cultural, and political landscapes.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.