94th UFI Global Congress to be Hosted in Guadalajara

UFI, The Global Association of the Exhibition Industry, has announced that its 94th UFI Global Congress will be held in Guadalajara, Mexico, from 3-6 November 2027, hosted by the Guadalajara Convention and Visitors Bureau. 

The UFI Board of Directors unanimously approved the selection during the UFI European Events Week 2025 in Thessaloniki, Greece. Guadalajara’s energy, international reach, and dedication to the global exhibitions industry made it a compelling choice for this essential industry event. 

The UFI Global Congress is the exhibition industry’s leading annual event, bringing together industry leaders from around the world to network, exchange ideas, and shape the future of the sector. Each year, Congress is held in a different region, reflecting UFI’s global footprint. Following the 2024 edition in Cologne, the event will travel to Hong Kong in 2025 and Bahrain in 2026 before arriving in Guadalajara in 2027. 

The 2027 Congress in Guadalajara will mark a return to the Americas, following previous editions in Las Vegas, USA (2023) and Bogotá, Colombia (2014). 

Hugh Jones, UFI President and CEO of RX, commented, “Each year, the UFI Global Congress brings together the people and perspectives that shape the future of our industry – and Guadalajara promises to be a vibrant and welcoming stage for this essential global conversation in 2027. 

As we continue to champion exhibitions as catalysts for connection, commerce, and innovation, I look forward to joining our community in Mexico for what I know will be an energising and impactful Congress.” 

Gustavo Staufert Buclon (on the right), CEO of the Guadalajara Convention and Visitors Bureau, added, "Guadalajara couldn’t be more proud to be appointed as the host of the UFI Global Congress 2027. Our commitment to the global meetings industry is strong and unwavering. We are members of the BestCities Global Alliance, IAPCO, Destinations International, IGLTA, among others. 

We recently hosted AFIDA and IFES, and now it’s our turn to welcome the UFI Global Congress 2027. We are ready!" 

For more information about the UFI Global Congress, visit the website
 

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