Finance is becoming a strategic driver of efficiency and transparency in the events industry, write Eric Manganel, COO of SwissTech Convention Center, and Sven Bossu, AIPC CEO, for HQ.
“Change is always a two-edged sword,” notes Mark Levin, highlighting the tension between innovation and resistance shaping today’s association landscape.
A crossroads of science, sustainability and accessibility, Lyon has positioned itself as one of Europe’s most compelling destinations for international association conferences.
From operational AI to attendee-led personalisation and trust as a core outcome, discover how associations must rethink events to stay relevant, resilient and member-driven in 2026.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.