The brand will be one of the novelties of the 4th edition of the international trade fair for intensive production and the auxiliary industry which will take place from 10th to 12th May in Spain.
Martin Boyle, CEO of IAPCO, shares his thoughts on how to measure the value and benefits that can be achieved and who is in the driver's seat of creating a partnership.
HQ went to this annual must-attend event for events and travel professionals, connecting more than 70 international buyers with leading suppliers to the Greek tourism and MICE industries.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.