The research found that for event legacy to be truly achieved, it must lie at the heart of an association or not-for-profit's mission and strategy, rather than be limited to a specific event.
"A Renewed Social Contract can act as the policy lever and methodology for managing crises; it can also provide the social glue to build trust amongst citizens, governments and the private sector (...)"
New initiative from Destination Canada looks to amplify local conference ambassador programmes, highlighting the academics and industry leaders who are attracting key business events.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.