Thailand Unveils MICE Masterplan 2026–2027 at TMX 2026

The Thai Exhibition Association (TEA) has unveiled its forward-looking MICE Masterplan 2026–2027, outlining a strategic roadmap designed to elevate Thailand’s exhibition and business events sector on the global stage. The framework will be formally introduced at Thailand MICE X-Change 2026 (TMX 2026), taking place from 29–30 April 2026 at the Queen Sirikit National Convention Centre (QSNCC).

Held under the theme “Innovation and Sustainability: Driving Thailand’s MICE Industry towards Excellence,” TMX 2026 underscores TEA’s long-term commitment to enhancing the country’s global competitiveness through digital transformation, sustainable business practices and deeper industry collaboration.

Now in its third edition, TMX is expected to attract more than 4,000 delegates, showcase 100 exhibitors and facilitate over 360 pre-scheduled business matching meetings. The programme will also feature 15 high-level conference sessions alongside curated networking opportunities. Beyond strong attendance figures, the event aims to generate concrete commercial outcomes while reinforcing Thailand’s engagement with regional and international MICE stakeholders.

Mr. Loy Joon How (portrayed in the middle of the cover photo), President of the Thai Exhibition Association (TEA) and General Manager of IMPACT Exhibition and Convention Center said, “TMX represents more than an annual gathering of industry professionals. It is a strategic platform that reflects our collective ambition to future-proof Thailand’s MICE industry. By prioritizing digital innovation, sustainability, and global partnerships, we are reinforcing Thailand’s position as one of Asia’s most dynamic and resilient exhibition hubs. Face-to-face platforms remain essential drivers of trust, trade, and long-term business growth.”

Thailand continues to demonstrate strong momentum across the sector. The country hosted 199 B2B and B2C exhibitions in 2024, rising to 214 in 2025. Exhibition space sold surpassed 27 million square metres in 2025, up from 25 million square metres the previous year. This consistent growth highlights Thailand’s resilience, infrastructure capability and its strategic importance within the ASEAN economic corridor.

Dr. Duangdej Yuaikwarmdee, Director of the Exhibitions Department at the Thailand Convention & Exhibition Bureau, affirmed TCEB’s support as a strategic partner of TMX: “Thailand’s exhibitions have evolved into comprehensive business ecosystems that integrate trade, innovation, investment, and knowledge exchange. TMX plays a critical role in strengthening industry capabilities and aligning Thailand’s MICE sector with digital transformation, artificial intelligence adoption, and rapidly changing customer expectations.”

As Thailand advances its MICE Masterplan 2026–2027, TMX 2026 stands out as a flagship platform demonstrating the nation’s readiness to lead through innovation, sustainability and cross-border collaboration.

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.