DMEA to Move to Munich in 2027 as bvitg and Messe München Forge Strategic Partnership

From left to right: Dr. Reinhard Pfeiffer (Co-CEO Messe München), Matthias Meierhofer (Chairman of the bvitg Executive Board), Dagmar Brandenstein (Managing Director of bvitg Service GmbH), Sascha Raddatz (Chief Executive Officer of bvitg), Stefan Rummel (Co-CEO Messe München) © Messe München GmbH

The German Association of Healthcare IT Vendors (bvitg) and Messe München have announced a strategic partnership to jointly organise DMEA, Europe’s leading event for digitalisation in healthcare.

Starting in April 2027, the event will be held at the Munich Exhibition Center for the first time, with expectations of over 20,000 visitors and more than 800 exhibitors annually. The partnership aims to drive the event’s growth and strengthen its international profile.

“With this trade fair location, we are creating nothing less than the epicenter of digital healthcare in Europe. Industry, research, and self-government are pooling their expertise here for the benefit of customers and patients—for innovations that set standards and have a decisive and lasting impact on markets,” said Matthias Meierhofer, CEO of bvitg.

“Munich offers the right ecosystem and ideal conditions for sophisticated technology and science trade fairs. DMEA stands for quality, expertise, and innovation exchange at the highest level. We look forward to further developing the event together with bvitg and the entire industry in Munich,” added Dr. Reinhard Pfeiffer and Stefan Rummel, CEOs of Messe München.

“Number one is going to number one. Starting in 2027, DMEA will be cooperating with a trade fair partner at the absolute top level: economically high-performing, a leader in trade fair technology, and perfectly designed for the growth of Europe’s most important digital health format,” said Dagmar Brandenstein, Managing Director of bvitg Service GmbH, who negotiated the agreement.

“Munich marks the next stage in the success story. DMEA remains the original and is realising its full international potential here—in a location with outstanding infrastructure, global networking, and unique appeal for the digital healthcare industry,” added Sascha Raddatz, Managing Director of bvitg.

DMEA provides a platform for experts from practice, IT, politics, and science to exchange ideas about products, trends, and innovations in healthcare digitisation. The event is considered a central meeting place for medical progress and digital health applications. Forecasts indicate the global market for software, hardware, and services in this sector will grow by over 20% by 2030. In Europe alone, market volume is projected to exceed US$265 billion by then, up from US$79 billion in 2024 – making DMEA a key marketplace for this growth.

Industry welcomes the realignment

Leading industry representatives have welcomed the move to Munich, emphasising the importance of a central hub for the sector:

Bernhard Calmer, Managing Director and CEO at CGM Clinical Europe GmbH, said: “DMEA stands for digital healthcare that is noticeably improving everywhere in Germany—not just in the capital. In a federal system, states and regions bear central responsibility for hospital planning, investment, and implementation. A location like Munich combines this with one of the strongest high-tech and innovation ecosystems in Europe—with clinics, research, medtech, start-ups, and industry in close proximity. This strengthens DMEA as a leading national platform: less debate—more implementation power.”

Jens Naumann, Managing Director of medatixx GmbH & Co KG, added: “With its practice programmes, complementary add-ons, and services, medatixx supports and connects medical practices and medical care centers in their everyday care work. Since 2019, DMEA has been connecting the medical profession with the digital healthcare industry, politics, self-government, and science once a year. With the move to Munich, a stronghold of companies in the digital economy, the topic of digital health is moving even more strongly into the European context and is ideally positioned for a successful future. I am looking forward to DMEA 2027 in the Bavarian capital.”

Munich – Heart of Europe, engine of innovation

As one of Europe’s leading technology and healthcare hubs, Munich offers ideal conditions for DMEA’s continued development. Key factors in the choice of the Bavarian capital include:

• Excellent international accessibility across the DACH region and beyond
• Direct integration into a strong innovation ecosystem of clinics, research institutions, universities, and health tech companies
• Modern, top-quality trade fair and convention infrastructure, enabling flexible formats and growth
• Expansive space for innovation, a growing start-up scene, expertise in co-creation, and opportunities to develop new event formats
   

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