A Closer Look at Five Key Tech Trends Shaping Events In 2024

Insights from Cvent’s Annual Industry Forecast

Earlier this year, event and hospitality technology provider Cvent offered some valuable insights into the key trends shaping events in 2024 from its annual Event Trends Forecast webinar. In this column, we take a closer look at five of the discussed trends and the actionable tips to help planners stay ahead of the curve and deliver events that make a lasting impact.

1) AI takes centre stage

AI has taken the industry by storm. The rise of generative AI tools like ChatGPT has made it easier to craft event content and brainstorm new ideas.

TIP: Successful event professionals will continue experimenting with AI tools to automate tasks and simplify processes. However, it’s important to remember that AI is an assistive tool, not a replacement for human expertise. For best-practice, prioritise data security and always fact-check the information provided.
 

2) Rise of the Event Technologist

The rise and adoption of technology in the industry has led to a new role: the Event Technologist. This role combines event planning expertise with a deep understanding of the technology ecosystem, making it a highly specialised position. Keeping up with the latest tech advancements and being able to analyse event data will be highly sought-after skills.

TIP: Take a proactive approach to your development and consider upskilling in areas such as AI, data analysis, and automation to pave the way for ongoing career success. Access structured learning through relevant industry training and certifi cations or explore free resources such as e-books and guides to enhance your knowledge. Many accredited industry bodies and event specialists off er these resources.

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3) Sustainability and DE&I Top of Mind

Sustainability and DE&I are top priorities in 2024. As events are an extension of your organisation’s brand, it’s important to ensure they refl ect your commitment to these core values.

TIP: Create greener events by selecting sustainable venues and suppliers, reducing single-use plastics, and utilising event tech to swap printed collateral like agendas and venue maps for mobile event app solutions. Accessibility is a fundamental aspect of responsible and inclusive event planning. By prioritising accessibility in both the in-person and online environments, you can create a more welcoming, inclusive experience for all participants.

4) Reimagining engagement

Attendees expect more from their events. They crave immersive experiences, top-notch content and meaningful connections. Therefore, planners need to craft tailored content and provide clear takeaways that resonate.

TIP: Design exciting breakout sessions and keep the conversation going post-event with on-demand content. Additionally, don’t forget about your attendees’ wellbeing: provide breaks, self-care activities and spaces that are mindful of their comfort.
 

5) Virtual events are here to stay

While the value of face-to-face interaction will never diminish, there are times when going virtual is a necessary aspect of your event programme. Thus, virtual experiences are here to stay. According to Cvent’s latest annual Planner Sourcing Report Europe edition, 24% of planners are already planning virtual events for 2024, while 41% are considering hybrid formats.

TIP: Successful event strategies will blend the best of both worlds to meet attendees where they are, whether in-person or online. Having tech that can support all event formats will be an important strategic investment.
 

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