At the ESSA 2025 Conference, over 200 event professionals explored how AI can empower teams, enhance experiences, and elevate the human element in events while navigating uncertainty.
The dynamic day-long conference, prioritises localised content and native-language speakers to better empower and engage regional event professionals, marketers and hoteliers.
In this interview, Maryrose Lyons explores key challenges facing associations – gaps in understanding, ethical risks, the role of regulation, and how smaller teams can adopt AI.
Since its beta phase, the platform has seen substantial improvements, introducing new features like a Learning Module, which personalises resources for different stakeholders.
52% of companies plan to increase staff numbers in the coming 6 months; Global and local economic developments are back as the main business issue; 91% of companies consider that generative AI will affect the industry.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.