As AI continues to evolve, associations will likely expand their use of automation, machine learning, and data-driven decision-making to create more meaningful interactions. The World PCO Alliance guide us through this journey.
At the ESSA 2025 Conference, over 200 event professionals explored how AI can empower teams, enhance experiences, and elevate the human element in events while navigating uncertainty.
The dynamic day-long conference, prioritises localised content and native-language speakers to better empower and engage regional event professionals, marketers and hoteliers.
In this interview, Maryrose Lyons explores key challenges facing associations – gaps in understanding, ethical risks, the role of regulation, and how smaller teams can adopt AI.
Since its beta phase, the platform has seen substantial improvements, introducing new features like a Learning Module, which personalises resources for different stakeholders.
52% of companies plan to increase staff numbers in the coming 6 months; Global and local economic developments are back as the main business issue; 91% of companies consider that generative AI will affect the industry.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.