Over 70% of organisations are anticipating a rise in the number of business events in the next three years, with 44% saying they plan to recruit more staff, particularly for roles like event coordinators and managers.
The findings reveal shifting regional attitudes – particularly among North American planners – shaped by changing economic, cultural, and political landscapes.
Based on a survey of over 1,000 UK desk-based workers, the research reveals that the cost of distraction in online and face-to-face meetings and events has increased to £20.7 (€24.5) billion
Survey seeks insights from cross-section of global business events sector as part of a year-long project to identify emerging issues likely to shape the industry
52% of companies plan to increase staff numbers in the coming 6 months; Global and local economic developments are back as the main business issue; 91% of companies consider that generative AI will affect the industry.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.