Although the MICE industry has been challenged by COVID-19, the Bureau of Foreign Trade assisted local MICE suppliers with improving themselves in preparation for the reopening of the world.
MyCEB is ready to stage 35 business events activities at least for now, anticipating to welcome over 40,000 local and international delegates thus translating into RM390 million in estimated economic impact.
Four days of meetings, main stage keynotes and sessions, topical deep dives, and numerous networking events provided a multitude of opportunities to recharge old connections and make new ones.
Damien Kitto said Business Events Adelaide with its strong economic growth ethos, would continue as an independent not for profit economic driver using its strong capabilities.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.