Thailand Pampers European MICE Travellers

19th Nov, 2015

Thailand Convention and Exhibition Bureau (Public Organization) or TCEB  announced the latest developments of Thailand’s business events industry, with the 2015 fiscal year delivering double-digit growth for both business events traveller numbers and earnings, helped by a strong performance in the European MICE market. Reaffirming the success of the Thailand brand in the global arena at ibtm world 2015, TCEB also introduced a range of promotional packages designed especially for EU MICE travellers, as part of the ‘Thailand CONNECT…Our Heart Your World’ communications campaign for the 2016 fiscal year.

Outlining the industry’s latest milestones, TCEB reported that from October 2014 – September 2015, Thailand welcomed a total of 1,086,229 business events travellers, generating more than EUR 2.4 billion for the country’s economy, reflecting 18.18 per cent and 17.53 per cent year-on-year growth respectively. As a major contributor to the Thai business events sector, the EU market contributed 93,226 business events travellers, earning the Thai economy more than EUR 221 million during the first three quarters of the fiscal year (October 2014-June 2015). The top five contributing countries from Europe during the period included France, Germany, UK, the Netherlands, and Italy.

To build on this strong performance, TCEB introduced several exciting promotional packages for EU MICE travellers. The first is the Thailand Connect Ratchaprasong Square Trade Association (RSTA) Welcome Package, providing recipients with special hotel and retail discounts, as well as other benefits, right in the heart of Bangkok’s vibrant downtown district. Complementing this is the CONNECT Beyond The Capital Package, presenting international corporate clients the opportunity to discover the diversity of Thailand with promotions from domestic partner airlines, and thirdly the CONNECT Business package, which offers exclusive promotions for trade visitors who achieve business matching at exhibitions in Thailand. All three packages offer special privileges for overseas organizers and delegates alike.

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