MICE Salon Educates a New Generation of MICE Professionals in Taiwan

As a response to the global labour shortage and changes in the MICE industry after the pandemic, the MEET TAIWAN programme launched a talent training project in April that aims to cultivate new professionals for the MICE industry.

Both the first and second session of the project's course have been fully filled. For 2024, MEET TAIWAN will explore new updates and attractions of this revamped exhibition talent training project, now called MICE Salon.

Development of young professionals and the transfer of experience are vital aspects of MEET TAIWAN's training efforts. MICE Salon focuses on digital technology, sustainability, MICE marketing, and design.

The first session (cover photo) took place on 27 April and was led by Ultra Combos Interactive Design Co., Ltd. known for its expertise in integrating software, hardware, aesthetics and technology to design digital experiences. The company guided attendees through the process of how to take advantage of popular digital technologies, combining immersive experiences and innovative entertainment with meetings and events.

Monthly courses are scheduled, as well as online instructional short videos and exhibition talent matchmaking expos to provide a more systematic learning platform for the young generation of MICE professionals. These initiatives aim to bridge the gap between the industry and emerging talents, offering opportunities for them to become aware of and keep up with industry trends.

The concept of MICE Salon was derived from the salons that were popular in 17th and 18th-century France. The original meaning referred to gatherings that promote mutual exchange and self-improvement in a pleasant environment.

The MICE Salon series of courses embraces the salon spirit. In addition to the curriculum, the Salon serves as an ideal platform for communication and learning among exhibition professionals and those interested in entering the exhibition field. It provides an opportunity for networking and enhancing communication skills while fostering a sense of community within the exhibition industry.

The newly designed MICE Salon logo embodies the concept of career path and a shining future. The color purple represents professionalism, fuchsia conveys a sense of vibrancy, and gold symbolises charm. Together, they reflect the essence of MICE Salon as a project that enhances professionalism while being dynamic and captivating. The two triangular shapes represent two individuals engaged in communication and dialogue, with the white space between them symbolising a pathway to reach the shining star above.

Overall, the logo epitomises the journey of participants as they embark on a top-notch career path after undergoing professional training, making their future shine even brighter.