MCEC ‘Defies All Conventions’ with a New Virtual Platform

15th Nov, 2021

MCEC has these days launched a new end-to-end hybrid virtual and event offering to the market, with a demo showcase event ‘Defy All Conventions’, attended by more than 300 people, both online and in person.

The event included a comprehensive demonstration of what the industry leading platform has to offer and exhibited the new ways of connecting groups and audiences. 

The leading digital events platform is complemented by a comprehensive suite of virtual and hybrid event planning and delivery services. These include dedicated digital event managers, expert inhouse tech support, and access to their world class events team, facilities and food & beverage for guests attending in person.  

MCEC has taken the lead with the launch of this union of state-of-the-art technology, in-house expertise, and world-class facilities and refers to it as ‘Connected Event Design’.

Melbourne Convention and Exhibition Centre CEO Peter King said he is thrilled to see MCEC leading the charge with world class technology:  

“With developments in digital event technology, it is now possible to create authentic, high-impact connection and engagement for Virtual and Hybrid events. 

“MCEC is a leader in the connected events space and the home of the unconventional and it’s so exciting to launch our new platform to ensure we move with the times and keep our customers and their audiences as engaged as possible.” 

The event included an address from Mr King, MP The Hon. Jaala Pulford, and keynote speaker Lisa McInnes-Smith about the importance of shifting behaviour and finding new ways of thinking and influencing. There also included a panel session with Richard Curtis CEO FutureBrand Australia, Paul Hamshere Commercial Product Principal, Helen Fairclough Chief Operations Officer MCEC and Melissa Sweetland Chief Commercial Officer MCEC

A demonstration of the video capabilities of the platform with Peter Haycroft, Executive Chef MCEC as well as a more technical walk through with MCEC technology experts, was also featured.

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