Lufthansa City Center Launches LCC Summit 2026 in Vilnius

Lufthansa City Center International (LCCI) is set to redefine industry gatherings with the launch of the LCC Summit 2026, taking place from 7–9 June at the Radisson Blu Hotel Lietuva in Vilnius, Lithuania. Moving away from traditional conference formats, the new concept introduces a highly interactive, operations-driven event designed to generate tangible outcomes for the global LCC travel agency network.

Bringing together more than 100 LCC agencies from around the world alongside over 30 leading travel technology, AI and supplier companies, the summit focuses on practical engagement rather than passive participation. The programme replaces conventional presentations with dynamic formats such as barcamps, targeted workshops, speed networking and live solution testing.

This hands-on approach enables participants to gain actionable insights, strengthen collaboration and leave with concrete tools they can immediately apply in their day-to-day operations. AI, technology, next-generation solutions and leadership will shape the agenda across two intensive days, while a dedicated Start-Up Stage will connect LCC entrepreneurs with innovative local solutions emerging from Vilnius and the wider region.
 

Vilnius: a dynamic setting for innovation and international collaboration

The choice of Vilnius underlines the summit’s forward-looking vision. The Lithuanian capital has quickly positioned itself as one of Europe’s most vibrant hubs for innovation, startups and tech talent—providing an inspiring backdrop for discussions on the future of travel.

Beyond the core programme, attendees will also take part in curated networking moments, including two dinners and a destination experience showcasing the city’s culture.

“This is not about listening – it’s about creating. The new format focuses on practical operational exchange, technology and AI solutions, and supplier innovations and thus is at the heart of today’s needs. Participants will work together to explore concrete use cases, challenge existing industry models and co-develop ideas that can be directly implemented in daily business operations”, states Heiko Brix Managing Director of Lufthansa City Center International.

“Vilnius as hub for innovation was chosen on purpose – a symbol for future-oriented young and innovate ideas and entrepreneurs who perfectly connect to our Lufthansa City Center mindset “, continues Siiri Palisaar, Senior Director Sales Steering.

The event is supported by Go Vilnius, the city’s official tourism and investment development agency, and Lithuania Travel, the national tourism development agency.

“We are delighted that Lufthansa City Center has chosen Vilnius for the launch of the LCC Summit. With its strong community of innovators and entrepreneurs, the city offers an inspiring setting for forward-looking discussions about the future of travel. We look forward to welcoming the global LCC network to Vilnius”, says Vita Žilinskaitė, Head of the Convention Bureau at Go Vilnius.
 

Driving the future of travel entrepreneurship

With this new format, Lufthansa City Center aims to create a platform centred on practical solutions, entrepreneurial exchange and industry innovation – strengthening collaboration across its global network of agencies and partners.

By combining hands-on formats with strategic dialogue, the LCC Summit 2026 sets a new benchmark for how industry events can deliver measurable value for travel professionals in a rapidly evolving landscape.
 

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.