IMEX and Event Marketing Association Announce Partnership

Magazine:
HQ Global
2nd Aug, 2022
Category:
Trends
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The UK based Event Marketing Association has joined forces with the IMEX Group through a partnership that aims to provide learning, networking and business opportunities for both affiliates.
The new partnership between the IMEX Group and EMA includes dedicated education and outreach opportunities, all of which provide significant benefits to EMA members and the IMEX community, both on-site at the bi-annual exhibitions and at exclusive EMA sessions throughout the year. EMA members - in-house events professionals from UK companies - will be able to meet with peers from around the world, extend their network and enhance their community as Hosted Buyers at IMEX's two shows for the global business events industry: IMEX in Frankfurt and IMEX America.
 
According to the two companies, the arrangement will see EMA meet global suppliers through their role as Hosted Buyers at IMEX’s two shows: Frankfurt and America. In addition to this networking, EMA members will also have access to educational sessions hosted by ‘expert’ corporate planners.

Sophie Beasor, General Manager of EMA expressed: “We are excited to be bringing together two key players in the MICE space to bring value to our members and the industry as a whole. Our members are eager to get back to international live events and the IMEX conferences, in both Frankfurt and Las Vegas, provide delegates with a one-stop shop to create the dream team of suppliers, venues and contractors to get back to delivering exceptional event experiences the world over.”

Carina Bauer, CEO of the IMEX Group, adds: “We know that collaboration is key to advancing and driving innovation in our industry. We’re delighted to partner with EMA – our partnership will focus on building powerful connections for their corporate meeting planner membership base. This, in turn, broadens the IMEX community onsite across the two shows, delivering significant benefits to IMEX’s partners and exhibitors.

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