ICCA has publicly released the findings of the 2023 survey conducted to explore the Association's Meeting Needs.
The survey was conducted in January 2023, in collaboration with the European Society of Association Executives (ESAE), the African Society of Association Executives (AfSAE) and the Asia-Pacific Federation of Association Organizations (APFAO) and it follows on from another conducted in March 2022. A total of 177 responses were received globally from across the regions, with most responses coming from Europe, followed by Africa, providing a well-rounded picture of the current and future thinking of associations with regards to their international meetings.
For the 2023 survey, ICCA took a deep dive into some of the more recently added segments, such as sustainability, legacy and DEI. For many associations sustainability is a key strategic priority; not only environmental sustainability, but also in terms of long-term sustainability of associations themselves through diversification of revenue streams and adopting more agile approaches to service delivery.
Comparing the 2022 and 2023 survey results, there seems to be a clear appetite amongst associations to up their game even more through increasing member services, finding new avenues for revenue generation and expanding geographically, forming new partnerships and alliances along the way.
Now that more than half of the associations globally have returned to in-person events, there are still challenges around navigating the ‘best of both worlds’ and finding creative ways in which associations can engage with their communities both digitally and in person, all year round. Several of the respondents have indicated that they are incorporating hybrid events and digital knowledge access into their post-pandemic refined business models, so it is important that such needs are met by the community.
The survey set out to answer five key questions:
1. How are associations' strategic priorities changing?
2. How are association meetings changing?
3. How can meeting suppliers and associations work together to make meetings more sustainable?
4. What can meeting suppliers do to support associations to address DEI and create positive impacts through their events?
5. How can suppliers help associations achieve their goals?
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