Over the past few years there has been an increased focus around the sustainability of events and how the industry can unite and support the ecological drive.
Many of us will remember that 2019 was the year of Greta Thunberg and major shifts toward corporate responsibility. The opportunity for change has never been more significant, and the 2020 ICE Benchmarking Research - in association with Cvent – argues that green events are back on the planner’s agenda, as ‘ensuring the sustainability of their events’ was voted the second most important issue over the next three years by 70% of respondents.
Technology already plays an important role in helping planners reduce the environmental impact of their events. Paper consumption has been dramatically reduced as email invitations, online registration and event check-ins are handled via mobile devices, tablets, and computers. In addition, mobile devices paved the way for event-specific apps, which provide attendees with valuable information at their fingertips.
Here are a few other ideas to help you produce eco-friendly events:
Going green not only helps reduce the impact on the environment, it makes savvy business sense by reducing the costs of utilities, fuel and catering. Don’t hesitate, make your next event greener.
Author: Felicia Asiedu is the Senior Marketing Manager for Event Marketing and Management solutions at Cvent Europe.
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