When it comes to the to-do list of many associations, technology is often a last priority. This is mainly due to a lack of economic and human resources, but also due to a lack of knowledge about the latest trends regarding technology in administration procedures. The result is weaker processes and efficiency. Data, in particular, can provide an association with so many powerful insights into its membership, its sponsorship strategy, and much more. But data is only useful if the association is able to analyse and leverage that data. So, where to begin?
The World PCO Alliance offers the following tips and advice to help any association take the first steps in collecting, managing and harnessing data:
Data collection and management offers numerous benefits for the association as well as its members.
The bottom line? Do not attempt a do-it-yourself approach for data management.
Short-term benefits include:
Long-term benefits include:
Needless to say, effective data collection and management can allow an association to gain greater insight into their processes and how effectively they are reaching members. It is not an endeavour that can be done alone, but with the right experts at your side, your association can be well on its way to reaping the benefits of data—and enhancing value for your staff, partners and members.
Supported by the Union of International Associations (UIA), the International Association of Professional Congress Organisers (IAPCO) and the Interel Group, the global public affairs and association management consultancy, Headquarters Magazines serve the needs of international associations organising worldwide congresses.