How Event Tech Collaboration is at the Heart of IMEX Innovation

The strength of tech innovation is increasingly held within the close collaboration of the organiser and provider. IMEX and ExpoPlatform illustrate how that team work has helped to deliver elevated experiences over three years, leading to a renewed partnership with progress at its heart.

IMEX has extended its partnership with ExpoPlatform as the official event tech provider for another three years. The announcement comes after the two companies successfully collaborated on a total of six events across IMEX America and IMEX Frankfurt. Both serve as places for exhibitors to showcase their products, services and destinations to a global audience of event professionals, buyers and decision-makers.

This agreement makes it the official partner for the group and its major shows in Frankfurt and Las Vegas until the end of 2028. The 2025 edition of IMEX Frankfurt saw 13,335 total participants and 67,000 meetings booked.

“Our partnership with ExpoPlatform is a key part of our strategic focus on enhancing the show experience. New features added to the app – including free lead scanning – and a more intuitive web platform have all helped to support connections between buyers and exhibitors as well as remove friction points across both of our shows,” says Carina Bauer, CEO of IMEX Group.

“IMEX continues to set the standard for world-class events, not only through their global showcases but also by driving innovation and positive change in our industry. Long-term partnerships like this are where real impact happens – they allow us to evolve together, deliver smarter solutions and keep raising the bar for event experiences. We are excited to keep building with IMEX and to empower planners with the tools they need to create even more valuable connections,” add Tanya Pinchuk, CEO of ExpoPlatform.

IMEX Frankfurt first partnered with ExpoPlatform for the 2023 edition and launched an all-new online platform with enhanced capabilities to drive buyer-exhibitor connections. Over three years, this close collaboration and continued innovation have shaped one of the most digitally advanced experiences in the global meetings and events industry, and helped to elevate the customer experience.

The partnership between the IMEX and ExpoPlatform teams has involved close collaboration to ensure the digital offerings are best suited to the needs of the shows and participants. A wide range of custom tools and features have since been developed to enhance the platform’s value and boost business growth across the German and US-based events.

“Over the past three years, our partnership with ExpoPlatform has enabled us to work in close alignment, challenge each other constructively, and co-create a solution that delivers a great experience for our exhibitors and attendees. With a rich dataset now at our fingertips, we are now able to work together to unlock new insights into how people interact both within the platform and at our shows – insights that will fuel smarter decisions and more personalised experiences, says Gary Coombs, COO of IMEX. “As we look ahead, we are excited to explore how AI can further enhance the in-person journey and continue to push the boundaries of what is possible in event tech. There are many exciting developments on the horizon, and I look forward to continuing this great partnership.”

“Over the last three years, we have built powerful digital solutions together that enhanced the quality of in-person experiences. Now, we are taking it further. This next phase is about smarter data, seamless integrations and technology that supports better results as well as effectively leveraging the ever-evolving AI technologies,” concludes Mykyta Fastovets, CTO of ExpoPlatform.

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.