Hotel Martinez Offers a New Immersive 360° Mapping in Le Festival

9th Oct, 2023

Thanks to some of the best infrastructure in Europe, Cannes is France's second-largest city for business tourism, also known for hosting the world-famous Cannes Film Festival.

Hôtel Martinez has become a key player in Cannes' professional events scene, regularly welcoming MICE and film festival attendees to its 2,500m² of lounges - one of the largest hotel capacities on the French Riviera for meeting space.

Hôtel Martinez introduces an exclusive ‘360° MAPPING’ technology in its large event space, LE FESTIVAL, with a surface area of almost 900m², offering a spectacular immersion into different, customisable atmospheres. This permanent installation experience is unique in Europe, offering a poetic and visual landscape for the events taking place on-site.

‘360 MAPPING’ can be adapted to the three configurations of LE FESTIVAL, either as a complete room or as two separate spaces divided by a soundproof partition.

This cutting-edge technology pushes the limits of ultra-customization with the ability to create bespoke sceneries or choose from 20 pre-programmed, 6-minute animated digital sequences. The technical equipment consists of 30 4K video projectors and a server with 30 4K streams. The public can, for example, be transported to the roof of the hotel behind the 8 iconic letters of the Martinez sign and its breathtaking view over the bay of Cannes, or walk behind the walls of a classic Parisian Haussmann-style apartment, or find themselves teleported to a variety of other landscapes or different graphic and cosmic atmospheres. The range of possibilities is infinite, offering participants an immersive experience. 

About Hôtel Martinez

A gripping history since its opening during the Roaring Twenties, a breathtaking Art Deco architecture, an unparalleled location on the Croisette of Cannes...Welcome to Hôtel Martinez, the icon of luxury hotels on the French Riviera – 410 rooms and suites - part of The Unbound Collection by Hyatt! Overlooking the deep blue Mediterranean Sea, you will wake up to a superb breakfast in one of our spacious suites or bedrooms renovated by interior architect Pierre-Yves Rochon. A luxuriant and tranquil garden, L'Oasis Spa du Martinez has opened last year on the city side of the hôtel : after a swim in the signature deep blue swimming-pool and a refreshing fruit juice, entrust yourself to the hands of Carita experts for one of their personalized treatments. Let’s now head to La Plage du Martinez to admire the view of the emblematic light-drenched pontoon from one of our mythical directors' chairs, a nod to the world of cinema recently imagined by designer Rémi Tessier. And now, rendez-vous at Le Sud to share delicious and friendly moments at the new Lobby Bar & Restaurant, a versatile and open place and Hôtel Martinez beating heart, day and night. Last but not least, La Palme d’Or restaurant is being renovated and will reopen in 2024 under Chef Jean Imbert aegis. As new Head Chef, he is bringing his imaginative and inimitable touch to the Hotel’s cuisines. The hotel also boasts 12 versatile meeting rooms- 2500sqm including the main ballroom ‘Le Festival’ equipped with ‘360 Mapping’ technology offering numerous possibilities for organizing conventions, seminars and events in any season. More than ever, Hôtel Martinez is reinventing itself as an unmissable landmark of the French Riviera.

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