Brussels Association Insights | Roadmap 2021: Preparing for Uncertainty

23rd Nov, 2020

While the chaos of 2020 is slowly subsiding, the change and disruption caused by the pandemic are far from over. Many associations are yet to experience the full economic effect of COVID-19, leaving them to wonder if members, partners and sponsors will return in years to come. To remain relevant, disrupted services have to be redesigned and business models adjusted to a yet unknown sustainable future. These are just some of the topics that will be discussed in "Roadmap 2021: Preparing for uncertainty", a webinar integrated in the Brussels Association Insights series and powered by, next Wednesday, November 25th.

This webinar will address key questions that all association leaders are faced with today: 

  • How to build a sound association strategy in the face of uncertainty 
  • How to ensure continued support from members, volunteers and funders 
  • How to react to changing member needs and priorities 
  • How to develop financial models that reflect the new reality 


11:00 | Breaking News: latest association updates

11:05 | Brussels for Associations in 2021: outlook
Virginie Lurkin, Manager International Development, Convention Bureau |

11:15 | Ensuring Sustainability: Alternative Income Models for Associations:
- Amy Fisher, Vice President, Engagement, Marketing & Market Development | Regulatory Affairs Professionals Society (RAPS)
- Brian Savoie, Vice President, Education and Professional Development | Regulatory Affairs Professionals Society (RAPS)

11:25 | Ensuring Purpose & Engagement: Association Re-branding
Patrick Oliver, President, ELSA Alumni

11:40 | Live Helpdesk: 3 break-out sessions with experts
- Brussels for Associations in 2021: Official Plans & Projections
Moderator: Virginie Lurkin, Manager International Development, Convention Bureau |
- Ensuring Sustainability: Alternative Income Models for Associations
Moderator: Colm Clarke, Partner, Association and Event Consultancy Exempla
- Ensuring Purpose & Engagement: Association Re-branding
Moderator: Benita Lipps, Head of Association Management, Interel

11:55 | Summary and Outlook

About Brussels Insights for Associations 

With Brussels Insights, offer reliable, free, impartial, first-hand information to the international association community. This series of interactive monthly webinars aims to inform, inspire, and connect key players of the international association sector – those already established in Brussels and those interested in this unique association city. You can expect: breaking association news from Brussels and key association partners; inspiring case studies by international association thought leaders; live helpdesk services where experts address your questions and offer hands-on advice.  


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