bnetwork Presents their DNA at IBTM

8th Dec, 2021
bnetwork held the international launch and premiere of the DNA initiative on 30th November at IBTM World.

DNA: Destination Network Alliance, offers a high-end solution to create and serve with excellence the very best and most demanding of citywide and large events, in an efficient and effective way. 

The global landscape has changed because of COVID-19, and this has accelerated an unprecedented technological revolution where change is permanent and increasingly fast, constant and disruptive.

The DNA project goes above and beyond the technological revolution and delivers a ‘glo-cal’ solution, local expertise and global solutions and possibilities. It has been developed after we have listened to the real needs of our clients and industry leaders. Adapting to their concerns, opinions and ideas when they need to organise a large event, DNA will help them create innovative, effective yet simple solutions.

Most event organisers want to be accompanied by local experts who can generate solutions on the ground, that are on hand to manage easily and effectively the expected and the unexpected. At the same time, they also require reliable, secure, and global technological support. DNA combines the strength of our partners, “the best of the best¨ DMC´s and event management companies in key DNA destinations with the most advanced technology for housing solutions by bnetwork. Technology that offers niche service and software capabilities for the guaranteed successful organisation of accommodation for large citywide events.

This is our DNA

At the very core of the of DNA, bnetwork offers everything necessary to cover a complete set of services (from accommodation management to ground handling and logistics) to guarantee the absolute success of a quality event, with limitless solutions. They have created a formula that is able to do this in a collaborative way, hand in hand, with the most experienced and the best local partners in each DNA destination. Adding their experience to our technological solutions: a global solution acting locally.

DNA is an alliance of specialist destination management companies that offer unique skills that encompass local knowledge expertise and high-end service delivery. The alliance of the very best DMC members is complemented and made complete with bnetwork's cutting edge, efficient and precise technological platforms that provide bespoke and user-friendly accommodation management solutions for all stakeholders. 

DNA is an innovative, new business model designed with clients’ needs at heart - the organisers of city-wide events: Congresses, Conventions, Exhibitions, Tradeshows, Sporting events, Festivals. Bnetwork take these brave and firm steps forward with DNA partners by side: IMS, in Vienna, Prague and Budapest; Weichlein Incentives+Tours in Berlin, Frankfurt and Munich; Destination Asia, in Singapore; PAP Congresos in Madrid; Conventus in Geneva, and with Spectra in London and across the UK.

bnetwork has more partners in key European destinations ready to join and make this DNA even stronger.

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