HQ #117 / 'Hey Alexa, How Can I Promote My Association Conference?'

Technology has enabled us to achieve remarkable things, to work and learn remotely, which was essential during the pandemic. It has also made communication more efficient, instantly connecting us with people across the globe. As our regular Mark Levin tells us: “leaders in the association management understand the enormous potential of AI to improve our members' experiences. However, it will take some time to analyse its long-term effects on our organisations.”

AI-generated content can be a fantastic game-changer, but there are significant downsides. Relying on AI to create your destination’s marketing content without human oversight often results in lifeless, generic descriptions that lack the unique touch and personality of a human writer. As you can read in our conversation with the MCI Group - Canada director, these applications and digital facilitators are already altering human intellectual structures in their interaction with the environment.

AI can simplify your life, automate tedious tasks, and help you quickly generate ideas, but it cannot replace human insight, creativity, and emotional intelligence. It can unlock new competences and skills so that professionals can streamline a new productivity framework. “One of the areas definitely involves the attendees’ experience at events. I feel that mass personalisation is where we shall see the most significant impact,” predicts Veemal Gungadin, CEO of the event technology agency, Gevme.

In this November's HQ #117, we try to offer an overview of this phenomenon and a future direction for this rapidly evolving cloud world with its inherent complexities and compromises. We spoke to the Gothenburg convention team about their new digital visitors guide and the need for hybrid solutions; we went to South Korea to understand how this tech-driven nation is facilitating innovation on the local events landscape from AI-powered event spaces to immersive digital experiences.

Keep abreast of trends in this market with useful insights from our technology partners, Cvent and ExpoPlatform. Don't miss the valuable perspectives from our association partners, AIPC, Kenes and the World PCO Alliance, on data management for associations, medical education through AI-powered simulation courses, and the relevance of hybrid formats in times of face-to-face meetings.

Dive into this issue to discover the ideas of our experts and explore the impact of technology on events and on your association: