Here we are again, in the middle of August, while we have already learned to normalise pieces of an apparent dystopia. No meetings, no travels, associations cut in half and new working methods streamlined at a distance.
This experience economy, to which our entire community and partners dedicate their activity and talent, remains at the rear of our possibilities, but if we reach any conclusion in HQ#95, it's this: virtual events are not a substitute for face-to-face meetings.
In our summer edition, we added a new chapter to the Coronavirus VS MICE section with a long essay on the aviation sector, information on convention bureaus around the world and an interview with the digital platform, Interprefy.
In our section dedicated to associations, we looked at why your association is today more important than ever, how to prepare for post-pandemic challenges and how essential it is to have a strong brand strategy in 2020.
We had a chat with the International Live Events Association and the European Business Aviation Association and Jeffer London asked: "Are you as agile as your members?
The Covid-19 pandemic crisis and the resulting lockdown caught us off guard and the effects were felt gigantically in our industry. Associations, agencies, bureaus, companies and other stakeholders continue to resist the pressure of the general shutdown and to reinvent new business flows and digital alternatives with ambitious returns.
It was therefore inevitable to include in this May issue a very special chapter exclusively dedicated to this outbreak and its impact on the meetings industry. There you can read exclusive interviews with various destination suppliers, the point of view of associations in their collective future and the financial consequences of the novel Coronavirus so far. Don't miss it!
Within our central topic of "Sustainability", we talked to the International Emissions Trading Association (page 6) and Future Earth (page 28) on how to guide positive changes in the era of climate action; we welcomed the CEO of Cohesion Collective, Rory Gluckman (page 44), to our pages with a fascinating article on how to manage talent in leadership spheres and went to visit wonderful places like Montréal, Zurich, New Zealand or Macao.
Without missing the joint Campaign on the 20 Women Who Advance Associations (page 40) in 2020 in partnership with Interel.
Enjoy // Stay Safe // Stay Home
Let us introduce you to our latest product: what you need in the mission towards your next event.
It will be ‘opening the gates of professional destinations’.
That’s why we called it ‘Passport’.
Every branch of industry is a gateway and there are thousands of them in the world of associations. We hope to help associations go through the right passage to a leading destination in their field.
We will be opening many of these gateways for organisers of conferences to show the way, with regard to how congresses and specialised conferences can be the beginning of a brand new economic asset.
For this time and first edition, enjoy your trip in the world of agriculture!
Contact Vivian Xu for future inquiries and partnerships at: vivian@meetingmediagroup.com ✍
For this edition, HQ decided to focus on what to do in order to keep a fresh vision.
"New blood for old boards" is about getting the next generation of association leaders to join the board, how to ensure diversity.
"Cultural diversity" is about the authentic experiences and cultural programmes that a destination can offer, from nature to the immersive power of arts.
Just to give you an idea: read how to build communities within and around your sector (page 38), the glorious opportunities you may discover (page 40), instructions for overcoming your fears (page 52)... We hope you'll find the inspirations you are looking for.
Before you go, don't miss the second part of our World Tour (page 23) with a set of reports from Limpopo, Russia and many more - including a step into the BestCities 2019 event.
Education is an indispensable tool for keeping us up-to-date in this busy and constantly evolving industry. How to train MICE agents for better results and performance?
How to engage in a dialogue that puts training and coaching in the center of the meetings and their participants?
Countdown to the end of the year, our last December issue is devoted to education as a key factor in professional development, resource management and results-oriented leadership.
The power of accessible education (page 46), training platforms for begginers (page 42) or the creation of on-the-ground relationships (page 8) are just a taste of the valuable insights we have for you.
Also don't miss the World Tour (page 19) that our team has mapped with a set of reports on various destinations between Europe, South Africa and Thailand.
Kindly notice this is a web version PDF with reduced quality. If you would like to request a high resolution version, please contact us here
In this ever-changing meetings industry, we are all facing the challenges from the rapidly developed technology. Digitalisation is unavoidable in our daily life.
Therefore, in this HQ November edition, we are going to talk about how digitalisation is changing meetings industry and how associations are influenced by digitalisation.
Moreover, we would also like to raise awareness of the often neglected negative effects of digitalisation. Is digital really greener than paper? Read more on page 20.
And of course we will take you for a world tour to Tel Aviv, Penang, Seoul, Cape Town, Hangzhou, and more.
Kindly notice this is a web version PDF with reduced quality. If you would like to request a high resolution version, please contact us here
Between Summer break and the return to work and our daily life in this highly business-driven sector, HQ's team prepared an issue full of new articles and several topics with a special focus on Government Support, Subvention and Safety.
Of particular note is our essential HQ on the integration of the LGBTQ community into the meetings industry, Richard Steel's recommendations on the new direction of the European institutions or the associative insights into the reality of Brussels as a host reference for hundreds of associations.
This and much more can be found in the September issue of your MICE industry magazine.
*Please note this is a web version PDF with reduced quality, if you require a higher resolution PDF, do not hesitate to contact us here.
How can your association benefit from knowledge exchange? How can international associations share knowledge as a global professional society? Are associations today facing the same problems or new? How can we improve the working environment in meetings industry for millennials?
Among the insightful association management content on knowledge exchange, we've also packed into this special edition: ICCA 2018 city and country ranking reports, raising copyright awareness within non-profit organisations, the voice of pilots of how they are insuring the safety of our flights, etc.
*Please note this is a web version PDF with reduced quality, if you require a higher resolution PDF, do not hesitate to contact us here.
Is your association growing in a sustainable way? Are you interested in going green in your workplace? The sustainable event trend is growing and growing each year, it cannot be ignored anymore.
Among the insightful association management content on sustainability and green practices that we've packed into this special edition: the new Belgian Companies & Association Law, Interel's insight on the 2030 Sustainable Development Goals (SDGs); the Global Destination Sustainability Index, How to get partners on board for sustainability, Destinations on their way to sustainability,a profile of SolarPower Europe, how to foster meaningful connection, the European Association Summit 2019 and a long etcetera.
Let us know what you think and feel free to share these green tips with your network.
*Please note this is a web version PDF with reduced quality, if you require a higher resolution PDF, do not hesitate to contact any member of the team.
Let's devote the first edition of 2019 to Innovation & Creativity.
Among the insightful association management content that we've packed into this edition: Benita Lipps from Interel guides us through how to overcome barriers to innovation at associations; Learn about Jeffer London's conversation with Jeneva Patterson on how she engages people with creative challenges; What is the secret recipe of agile association business models?; How do millennials consume content at a conference? Find out from Aoife McCrum of Meetings & Millennials; Exclusive interview with CultureCatch on establishing cultural agility and intercultural competence.
We begin this year by shining the spotlight on Africa - starting from our cover. For our regular association profile segment, we spoke to the African Women in Leadership Organisation (AWLO, a non-profit organisation in Lagos, Nigeria) on gender quality for African women. Find out the five reasons why Africa will dominate the MICE industry in 2019. Would you consider taking your next global event to Joburg? Let us know after you've read our interview with Rendani Khorommbi, Deputy Director of Johannesburg Tourism.
Let's expand our creativity while we expand our horizons.
*Please note this is a web version PDF with reduced quality, if you required a higher resolution PDF, do not hesitate to contact any member of the team.

Headquarters Magazine brings its fresh new look to Dubai for the ICCA Congress 2018 and Barcelona for ibtm World. In this edition, we give you some insight about the perks of Education for associations.
Also, in this edition, learn more about the new Belgian Association Law Reform, an interview with Monika Łagodzińska, CEO of The Foundation for Lifelong Learning, PERITIA, the 7th edition of our recurrent section Think about it (by Anna Koj from European Affairs Recruitment Specialists & Jeffer London from the Center for Creative Leadership). Dive deep into cultural differences when organising events thanks to Nisan Bartov, Manager of Event Initiation and Development at MCI Group and get the latest updates from destinations around the world.
Get your hard copy in Dubai and Barcelona!
Don't miss out on our new exclusive Dubai supplement, coming out next week.
Headquarters Magazine is back after the summer break with a fresh new look. In this edition, we digs into another essential topic for associations nowadays: Membership
A wide variety of experts in the field have provided their insight through numerous interviews and discussions.
Learn more about what association have done so far after the implementation of the EU General Data Protection Regulation (GDPR), an interview with FIDI (global alliance of professional international moving and relocation companies), the 6th edition of our recurrent section Think about it (by Anna Koj from European Affairs Recruitment Specialists & Jeffer London from the Center for Creative Leadership), the Digital transformation in the association industry, an update on Congress Planning And Executive Strategy and much much more!
We hope you enjoyed reading the first part of our July edition on Technology, we invite you to join us on Part 2 as we navigate through the forefront of technology in the associations world and meetings industry.
Are you inspired to take a step towards digitisation?
Follow us on social media and keep a look out for HQ#84, our September print edition is bundled with an exciting destinations supplement!
This July edition of Headquarters comes in two digital servings!
Enjoy browsing through the first part of our coverage on technology trends in the meetings industry, on your handy digital devices.
Keep a look-out for part 2, which will be available at the end of the month!
Last February, on the occasion of AIME 2018, the Headquarters Magazine team travelled Down Under and had the opportunity to meet and network with many Asia Pacific destinations, venues and important players in the meetings industry.
Now, for IMEX 2018, Headquarters puts the spotlight on Asia Pacific and surrounding destinations. We tell our association readers more about Penang, Australia, Macao, Abu Dhabi, Sarawak, Japan, Russia and Hangzhou...
In our IMEX Edition 2018, Headquarters Magazine digs into fundamental topics for associations nowadays: Advocacy, Lobbying and European Policy
A wide variety of experts in the field have provided their insight through numerous interviews and discussions.
Learn more about the new EU General Data Protection Regulation (GDPR), interviews with the Cancer Drug Development Forum (CDDF) and the Wine in Moderation Association, the 4th edition of our new recurrent section Think about it (by Anna Koj from European Affairs Recruitment Specialists & Jeffer London from the Center for Creative Leadership), the 2nd edition of our section Movers & Shakers, the European Association Summit 2018, the Associations World Congress 2018, as well as new destination reports…
In this first edition of 2018, Headquarters Magazine covers in depth one of the fundamental topics for associations nowadays: Leadership in the association world
Our experts have provided their insight through numerous interviews and discussions: what are good leaders made of? What makes a good leader?
Learn more about the new EU General Data Protection Regulation (GDPR), how to better share data to drive travel activity, the Solvay Executive Master in International Association Management, the 3rd edition of our new recurrent section Think about it (by Anna Koj from European Affairs Recruitment Specialists & Jeffer London from the Center for Creative Leadership), the 1st edition of our section Movers & Shakers, the BestCities Global Forum in Tokyo, the Dubai Association Conference, new destination reports on Penang, Japan, London for Medical Congresses, the new Paris Convention Centre, Copenhagen, Lviv and Oslo…
Headquarters & Headquarters Asia Pacific Magazines go more global than ever and our team would like to thank everyone that made it possible.
In this December Edition 2017, we tell you more about Competition and coopetition among associations, cultural differences in international associations, culture collision or culture cohesion, the Solvay Executive Master in International Association Management, the PCMA’s development in the European Market, the 2nd edition of our new recurrent section Think about it (by Anna Koj from European Affairs Recruitment Specialists & Jeffer London from the Center for Creative Leadership), the building of the Association Community in China, the Association of Australian Convention Bureaux, the 56th ICCA Congress… From South to North, from West to East, let us take you to a world full of meetings.
You might also want to check out our newest digital guide on South Korea: Korea, beyond Meetings
Our destination report on Mexico is available on paper.
*Please note this is a web version PDF with reduced quality, if you required a higher resolution PDF, do not hesitate to contact any member of the team.
In this ibtm world special edition 2017, Headquarters Magazine tells you everything you need to know about membership for today’s associations: how digitalisation is a game changer for professional associations, membership frameworks, how to use technology for member growth & engagement, how to stay relevant to your members by Mark Levin, a profile of the European Network on Cultural Management and Policy, our new recurrent section entitled Think about it (by Anna Koj from European Affairs Recruiment Specialists & Jeffer London from the Center for Creative Leadership), the 5 destination marketing trends in 2018, the rising costs for meetings & events and a brand new variety of destination reports...
You might also want to check out our newest long destination report: Seoul – a complete convention city
*Please note this is a web version PDF with reduced quality, if you required a higher resolution PDF, do not hesitate to contact any member of the team.
In the October edition 2017 of Headquarters Asia-Pacific: a portrait of the Federation of Asian Small Animal Veterinary Association (FASAVA), an exclusive interview on the Middle East Meetings Forum, the ASAE Annual Meeting & Exposition, the 5th UIA Association Round Table, associations going global, the BLTM (Business & Luxury Travel Mart) in India, as well as several destinations reports on the latest milestones in Asia Pacific…
In this IMEX America Edition 2017, Headquarters Magazine goes back to school: discover the challenges and opportunities running an association, the European Association Remuneration report, our American Association special report (an interview with the AMC Institute, Data Security with Community Brands and the International Coach Federation), a profile of the European Federation for Print & Digital Communication (Intergraf), How to tackle challenges in a fast-changing environment, the Association Insights from Mark Levin, the 30th anniversary of ibtm World in Barcelona and more, much more.
In the July edition 2017 of Headquarters Asia-Pacific: a portrait of the Asia-Pacific Association of Technology and Society (APATAS), an exclusive interview with Amelia Roziman, the new head of Sarawak Convention Bureau, ICCA's and UIA's International Meetings Statistics Report, the Global Destination Sustainability Index, the Associations Forum, the Tripartite Economic Summit and much more…
In our June edition 2017: Headquarters focus on Volunteering and Governance, how to manage volunteers effectively, the vision of associations, the Association Insights from Mark Levin: making the most of your most valuable resources, a profile of the International Association of Facilitators, the ICCA's rankings 2016, the Associations World Congress, the European Association Summit, Destination Marketing and more, much more.
In this IMEX Edition 2017: Headquarters Magazine Live, the power of INNOVATION for associations, how to transform innovations into skills, a profile of the European Association for Cancer Research, Destination Marketing, the Association Insights from Mark Levin, Millennials in the meeting industry, a in-depth report on Brisbane NOW and more, much more.
In this first edition of 2017 of Headquarters Asia-Pacific: a portrait of the Asia-Pacific Association of Allergy, Asthma and Clinical Immunology (APAAACI), an exclusive interview with the co-founders of an Landry & Kling Global Cruise Events, an interview with Mr Prema Cooray, Chairman of the Sri Lanka Convention Bureau, an in-depth report on Australia, the latest developments of New Zealand and much more…
In this issue: an extensive feature on products and services of associations, global strategies for associations, the profile of the International Association of Young Lawyers (AIJA), the first edition of the European Association Awards, the Association Insights from Mark Levin, the latest news of European Cities Marketing, the BestCities Global Forum in Dubai, a detailed report on Japan and new ideas and more, much more. Do not miss our NEW team!
The latest issue of Headquarters, which welcomes for once its sister magazine HQ Asia-Pacific. Read all about the latest news in the meetings industry, ESAE's thoughts on how to curate members' content, a special interview with Octavio B. Peralta and more.
In this IBTM World Edition: an extensive feature on financial secutiry and how to minimize financial risk for your international conference, funds raising and generating income for your association, sustainable brands, the International Society on Thrombosis and Haemostasis, the Association Insights from Mark Levin, our forth installation about the World Expos... and more, much more.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.