Wonderful Copenhagen and ESAE Celebrate Strategic Partnership

Sub-Title:
This new collaboration reflects a commitment by both parties to the development of European associative communities and new strategic business models
Magazine:
HQ Global
9th Feb, 2022
Category:
News
Image:
Body:
Copenhagen Convention Bureau (CVB), Wonderful Copenhagen, recently announced a new strategic partnership with the European Society of Association Executives (ESAE) for the coming years.
This new collaboration shows a strong commitment from both parties to both strengthen ESAE's advocacy role, and to develop and expand the European association communities by debating the strategic business models of the future, the broad societal purposes of the organisations and the role of the CVBs here. An interaction that intends to cement itself through the mutual sharing of expertise, best practices, knowledge and innovation.
 
Kit Lykketoft, director of Copenhagen Convention Bureau, said: “Forming mutually rewarding and forward-looking strategic partnerships with associations plays a key role in our destination’s meetings strategy. This new alliance offers everyone involved a great opportunity to share vital knowledge and insights within areas such as sustainability and legacy work as well as best practices in general, helping to ensure continued innovation and prosperity.”

The Copenhagen CVB's role in sustainability and strategic legacy work - with notable mention for its Legacy Lab - will receive increased attention in the new partnership, particularly through information sharing in the ESAE knowledge library, with the ESAE Legacy Community, and through designated events. All contributing to further strengthening the relationship between one of the world's most advanced congress cities and Europe's lighthouse community for association professionals. 

Mike Morrissey, president of the ESAE, also added: “I know from experience that Copenhagen is a destination that excels in innovation and support for associations. This new partnership with ESAE is a wonderful opportunity for associations to gain access to the Copenhagen Legacy Lab’s wealth of knowledge on how to make events more impactful and sustainable.” 

"Together, we will be able to strengthen each other's key forces and interests for the better good of the global association eco-system and society,” Lykketoft concludes.

 

 

Tags:
Association
Europe
Leadership
Legacy

Other Articles

About Us

Supported by the Union of International Associations (UIA), the International Association of Professional Congress Organisers (IAPCO) and the Interel Group, the global public affairs and association management consultancy, Headquarters Magazines serve the needs of international associations organising worldwide congresses.