VOK DAMS Expands Barcelona Presence to Support Growth in Design and Live Marketing

VOK DAMS is expanding its presence in Barcelona, as the global events and live marketing agency moves into a larger office to support continued growth in both design and client delivery across Southern Europe.

Established as a design studio in 2023, the Barcelona team has rapidly developed into a key creative hub within the organisation. The office brings together multiple disciplines, including graphic design, motion design and retail design, with a focus on building cohesive brand identities that translate consistently across physical and digital environments.

Rather than approaching design in isolation, the studio works across integrated systems that combine space, visual identity and application. The use of artificial intelligence has also become part of the creative workflow, supporting early-stage concept development and idea visualisation, while maintaining a strong emphasis on conceptual clarity and design quality.

At the same time, the Barcelona office is playing an increasingly strategic role in delivering In-Real-Life (IRL) marketing projects across Southern Europe. Growing demand for live experiences — including congresses, product launches, press events, executive meetings and test drive formats — is reinforcing the city’s position as a regional hub for event delivery.

Barcelona’s international accessibility, established infrastructure and proximity to key European markets make it a strong base for developing and executing projects closer to local audiences.

“Barcelona combines creative expertise with close proximity to key markets in Southern Europe. This makes it especially valuable for client projects in events and live marketing,” says Dominik Soemantri, Managing Director Iberia.

“We are very happy with the development of our Barcelona office. Since its founding as a design studio in 2023, the team has grown very successfully and is becoming increasingly important for client projects in Southern Europe. The expansion is a logical next step to continue this development and stay close to markets and client needs,” says Claudia Köhler Dams, Co CEO VOK DAMS worldwide.
 

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