V-Malaysia 2025 Returns to Penang with 10,000 Distributors and Major Products

QNET is going to host its V-Malaysia September 2025 convention in Penang for the 13th year running, bringing together 10,000 distributors from more than 30 countries.

This five-day global summit spotlights wellness innovation, timeless craftsmanship, and national pride — with the special appearance of Tourism Malaysia’s beloved mascots, Wira and Manja, at the opening ceremony.

What makes this year’s launches especially noteworthy?

“This convention is about transformation,” said Trevor Kuna, Chief Marketing Officer of QNET. “Harmoniq-Snooze empowers people to transform their nights by achieving deeper, restorative sleep, giving them the energy to perform at their best each day. Qwik-Vibe transforms how we access energy — offering a clean, fast-acting strip that sharpens focus without the downsides of typical stimulants. And our new BHM collection — represents a transformation in personal style, with platinum PTLuxe and the bold Insignia line symbolising resilience and identity for a new generation.”

Who are Wira and Manja — and why do they matter?

Wira and Manja, the Malayan sun bear mascots of the Visit Malaysia Year 2026 campaign, embody Malaysia’s hospitality, biodiversity, and cultural heritage. Dressed in vibrant batik attire, they represent playfulness and national pride while raising awareness for conservation. Their special appearance at VMalaysia 2025 not only adds a festive, cultural element to the opening ceremony but also reinforces the convention’s alignment with Malaysia’s tourism agenda — showcasing the country as a welcoming, world-class destination for international visitors.
 

How is Tourism Malaysia supporting V-Malaysia this year?

“Tourism Malaysia remains steadfast in championing V-Malaysia as a high-impact international event,” said Madam Nuwal Fadhilah Binti Ku Azmi, Senior Director of International Promotions (Asia / Africa) Division, from Tourism Malaysia. “Our targeted incentives, logistical coordination, and presence — including Wira and Manja — help elevate Malaysia’s image as a premier MICE and cultural destination.” This builds on over a decade of collaboration with QNET, which has helped position the country on the global stage. “Events like V-Malaysia energise Penang’s creative economy,” added YB Wong Hon Wai, Penang State EXCO for Tourism & Creative Economy. “In 2024, business events generated RM 1.29 billion in economic impact — up from RM 1.03 billion in 2023.”

What’s the legacy — and the vision — for V-Malaysia?

Over 13 years, V-Malaysia has welcomed 100,000+ participants to Penang, making it a key signature event in Malaysia’s MICE calendar. With 10,000 delegates expected this year, the event substantially boost local tourism and trade “For us, it’s more than products or training,” Trevor Kuna emphasised. “It’s about living our mission — RYTHM: Raise Yourself To Help Mankind—by empowering our distributors to build businesses with purpose and impact.”

QNET is a prominent lifestyle and wellness company that uses a direct selling business model to offer a wide selection of exclusive products that enable individuals to embrace a healthier, more balanced life. Since 1998, QNET’s innovative products and e-commerce-driven business model have helped build a global community of satisfied customers and microentrepreneurs, who are driven by the mission of RYTHM – Raise Yourself To Help Mankind.

Popular product brands offered by QNET include the Bernhard H. Mayer range of luxury watches and jewellery, HomePure range of home care products, the Amezcua wellness range, Physio Radiance personal care range, and QVI branded holiday packages. QNET holds memberships in the Direct Selling Association in several countries, the Hong Kong Health Food Association, the Health Supplements Industry Association of Singapore, and more. QNET is also active in several global sports sponsorships including in its role as the official direct selling partner of the Manchester City Football Club and the Confederation of African Football (CAF), underscoring its commitment to excellence and global reach.

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.