The Brisbane Truck Show rolled into the Brisbane Convention & Exhibition Centre (BCEC) this week – the largest indoor event to be held in Australia in the past 15 months.
As the biggest automotive exhibition in the Southern Hemisphere, the Truck Show is a prized event with the 2021 Show expected to generate $72 million in economic benefit for Brisbane, drawing more than 30,000 enthusiasts from all over Queensland and Australia wide.
The success of the event, organised by the Heavy Vehicle Industry Australia (HVIA), has meant that it now extends beyond the Centre with the South Bank Truck Festival taking over much of the parklands, in addition to other off-site locations.
The Centre’s Exhibition Halls have seen 1,100 truck movements through the doors, including big rigs, road trains and trucks of all sizes and shapes, demonstrating the very latest in transport technology and safety. Some 300 of the biggest names in international transport today are showcasing their products in a dazzling display worth millions of dollars.
The Brisbane Truck show is the largest exhibition held at BCEC both in size and scale, occupying the venue’s three levels. As part of the 2021 Show the Centre is hosting 19 associated events from seminars, breakfasts and dinners ranging from 10 to 370 attendees.
BCEC General Manager, Bob O’Keeffe said the return of the Brisbane Truck Show is a boost for the events industry but also a celebration and recognition of the important role truckies played keeping Australia going and supply chains open during COVID.
“It is another positive indication of a strong post COVID recovery for Brisbane with substantial impact on the economy from the direct expenditure of thousands of expected attendees, with the event delivering 70,000 room nights for the city’s hotels.”
Mr. O’Keeffe also noted the economic impact from the multiplier effect of the involvement of suppliers and others working on the Show including 3,000 contractors.
BCEC, an official #eatqld partner, promoting Queensland produce and supporting local growers, has sourced 650kg of Queensland beef, 1,050kg of Queensland chicken and 450kg of local salad vegetables for the event.
The Centre is expecting to serve 12,000 plated meals and 50,000 items of food over the duration of the event.
Supported by the Union of International Associations (UIA), the International Association of Professional Congress Organisers (IAPCO) and the Interel Group, the global public affairs and association management consultancy, Headquarters Magazines serve the needs of international associations organising worldwide congresses.