The World’s First National Convention Bureau Celebrated its 60th Anniversary at ibtm World

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HQ Global
27th Nov, 2024
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News
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Sixty years ago, on December 18, 1964, in Bern, Switzerland, the world’s first national convention bureau was created as the “Interest Group of Swiss Congress Cities.” Today, the organisation, known as the Switzerland Convention & Incentive Bureau (SCIB), is active in 13 countries. This pioneering organisation, which continues to play a key role in ensuring Switzerland’s success as a top destination for business meetings and events, celebrated its 60th anniversary at ibtm World Barcelona.
Sixty years ago, several Swiss meeting destinations (Berne, Engelberg, Interlaken, Lausanne, Montreux, St. Moritz, and Zürich) united to establish the world’s first national convention bureau, the “Interest Group of Swiss Congress Cities,” which later became the SCIB, a division of the national marketing organisation, Switzerland Tourism.
 
Six decades of achievement were celebrated during ibtm in Barcelona, where the SCIB booth invited visitors to get a glimpse of the new offerings Switzerland has in store for the future in the area of meetings and events.
 
“On this occasion, I would like to thank our Swiss and international partners, our dedicated staff, who, every day, contribute to the international success of Switzerland as a meetings and incentive destination,” said Barbra Albrecht, Director of SCIB and member of the board of Switzerland Tourism. “I am confident that SCIB will continue to inspire organisers, companies, and participants alike to come to Switzerland for many more decades,” she added.
 
 
Celebrating the 60th anniversary of Switzerland Convention & Incentive Bureau
 
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