The Big Conversations You Need to Have to Keep Your Meetings Alive

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23rd Mar, 2016
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“The Big Conversations You Need to Have to Keep Your Meetings Alive” is the title and focus of the 2016 Association Meetings Conference that will be held in London the day before The Meetings Show on Monday 13th June at Church House, Westminster.

The conference has been specifically created to address the needs of association meeting professionals and is free to attend for those attending The Meetings Show as a hosted buyer. The show offers buyers the opportunity to source from more than 600 exhibitors from over 55 international destinations, and provides one of the most flexible hosted buyer programmes in the industry, providing buyers with several attendance options; one or two day stays, complimentary travel, accommodation for up to two nights, access to hosted buyer lounges with complimentary refreshments and invitations to exclusive networking functions.

The Association Meetings Conference’s content has been created by Linda Pereira, Conference Chair and Executive Director, CPL Events and has been designed to tackle the needs of domestic and international in-house planners and also event professionals working with associations. The conference will cover key themes and topics – including technology, attracting a younger audience, marketing and creating a buzz, content verses commercialisation and creativity. Sessions are split into two streams; Stream A is designed for event organisers working within associations, whilst Stream B has been created to fulfil the needs of PCOs, AMCs and CVBs working in the association sector.

Meetings: the most boring part of my job… will be the opening keynote presented by Alessandro Cortese, CEO at the European Society for Radiotherapy and Oncology and then the afternoon’s keynote will be presented by Phil Allen, CEO Customer Value Management GmbH and Paul Bridle CEO of Excellence Squared and Leadership Methodologist. Their session Understanding Value and Delivering on itwill involve an open discussion of why having a firm marketing strategy in place will be the difference between meeting expectations and producing an outstanding success. It will also cover the importance of understanding your audience, how to establish clear objectives and how a clear strategy translates into a streamlined plan.

Other key sessions include: Commercialising Event Portfolios - presented by Paloma Cid, Group Manager of the Institution of Engineering and Technology and Winning Sponsorship Models: From Identifying Sponsors to Delivering on your Promise - presented by Sarah Wiggin, VP Sales GSMA. In the afternoon adistinguished panel of international and domestic destinations will be chaired by Paul Kennedy MBE to facilitate a discussion on Getting the Most out of Destinations.

The Meetings Show is the premier event for the UK inbound and outbound meetings industry, taking place 14-16 June, 2016 at Olympia Grand, London. Hosted buyer applications and visitor registrations are now open at: www.themeetingsshow.com

info@themeetingsshow.com

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