Thailand unveils ‘MICE Magnificent Themes’ campaign to target Oceania Market at AIME 2017

21st Feb, 2017

The launch, made at Asia-Pacific Incentives and Meetings Expo (AIME) 2017 in Melbourne, Australia is a key pillar of TCEB’s acclaimed “Thailand CONNECT the World” initiative. This campaign highlights Thailand’s diverse smorgasbord of rich experiences for business travellers of all kinds ensuring that a trip to Thailand goes far beyond mere gatherings and become experiences to treasure for a lifetime. TCEB’s President, Mr Nopparat Maythaveekulchai launched the campaign at AIME 2017 today.

We’re proud to introduce TCEB’s MICE Magnificent campaign, which carries special relevance for delegates attending AIME 2017. The campaign highlights the diversity of Thailand’s myriad attractions for international MICE travellers, and offers event planners a dazzling array of destinations, promoting the highlights of the country’s key MICE cities. These key cities include Bangkok, Pattaya, Phuket, Chiang Mai, and Khon Kaen, as well as exciting new up-and-coming destinations such as Chiang Rai, Krabi, Surat Thani (Koh Samui), Nakhon Pathom, Nakhon Ratchasima (Khao Yai), Prachuap Khiri Khan (Hua Hin), Phetchaburi (Cha-am) and Songkhla (Hat Yai),” Mr Maythaveekulchai said.

The campaign’s themes focus on the fascinating history and culture of Thailand, such as escapes to ancient temples dotted across Bangkok, Chiang Rai, Chiang Mai, and Phetchaburi (Cha-am) as well as treasured team building events hosted in destinations as varied as the famed seaside party town of Pattaya, to Thailand’s northern capital of Chiang Mai, or the Kingdom’s famed Royal Projectsin locations such as Bangkok and Nakhon Pathom.

Alternatively, unforgettable exhilarating adventures can be experienced among the treetops or lush mountain ranges, while Corporate Social Responsibility (CSR) and Green meetings can offer activities ranging from conservation and wildlife to sustainability and beachside eco-activities.

Also on offer are lavish luxury experiences, from boutique getaways in Thailand’s enchanting north, to uber-luxurious 6-star accommodation in the country’s south, as well as culinary journeys, where incentive travellers can discover the unique tastes that have earned the Kingdom its reputation as the ‘Kitchen of the World’, through cooking classes, market and organic farm visits.

Finally, the beach bliss experiences, which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand. Unifying all of these varied destinations and activities is Thailand’s signature service, delivered nationwide with passionate hearts and unforgettable smiles. Thailand continues to successfully attract major business events to the country. In 2017 Thailand will host many flagship events. Highlights include:

  • 2017 PCMA Global Professionals Conference – APAC, with 35 senior level delegates

  • UIA Round Table Asia Pacific 2017, with 100 delegates

  • Manulife MDRT PEAK Convention 2017, with 2,000 delegates

  • SIGGRAPH Asia 2017, with 7,500 delegates

  • 10th International Convention of Asia Scholars (ICAS), with 2,000 delegates

  • VIV Asia 2017, with 30,000 delegates

  • Bangkok Entertainment Fest 2017 with 700,000 participants


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