Taiwan Brings Together Industry Leaders at its International MICE Round Table Summit

To enhance the international visibility of Taiwan's MICE industry and strengthen connections with international MICE organisations and CVBs, the International Trade Administration (TITA), Ministry of Economic Affairs hosted the "International MICE Round Table Summit" from June 3 to 5, 2024.

The event invited high-level representatives from global key MICE associations and CVBs from various countries to Taiwan during the “2024 COMPUTEX Taipei”, inviting them to experience Taiwan's excellent MICE environment and unique local culture.

Following the receipt of the "Industry Partner Award" from the Global Association of the Exhibition Industry (UFI) at the end of last year, this is the first time for TITA to organise the International MICE Round Table Summit.

15 prominent figures in the international MICE industry, including Ori Lahav, former president of the International Association of Professional Congress Organizers (IAPCO), David Harrison, board member of the Global Association of the Exhibition Industry (UFI), Larry Mullin, chairman of the U.S. Convention & Visitors Bureau, and Matt Pearce, vice-president of the Australian Business Events Association, gathered in Taiwan to interact and exchange ideas with local MICE professionals, providing valuable insights for Taiwan's MICE industry.

During the event, attendees visited the internationally renowned "2024 COMPUTEX Taipei" and "2024 Taiwan International Fastener Show." They were impressed by Taiwan's low-carbon, energy-efficient exhibition practices, as well as the integration of AI tour guides and the automatic generation of 3D models of exhibited products. They also visited major MICE cities in Taiwan such as Taipei, Tainan, and Kaohsiung, to experience cultural features and interact with local governments and MICE industry stakeholders.

During the final day of the summit, at the " Round Table Concluding Session ", international professionals discussed and exchanged opinions on topics such as Sustainability, Technology & AI and Destination Marketing with Taiwanese MICE stakeholders. Edward Liu, honorary chairman of the Asian Federation of Exhibition and Convention Associations (AFECA), highlighted that Taiwan has been a leader in promoting sustainable MICE activities in Southeast Asia for over a decade, achieving significant results and serving as a model to follow.

Benefiting from the excellence in the technology sector, Taiwan's application of AI in event tracking, digital registration, and crowd control received high praise from international professionals. Nearly ten of the international professionals were visiting Taiwan for the first time, and they were deeply impressed by the local cultural landscape, safe environment, and MICE resources. Many expressed their intention to recommend Taiwan as a top MICE destination. 

Knowledge exchanges during the summit reaffirmed Taiwan's focus on sustainability and technology as the right development direction. Moving forward, MEET TAIWAN will continue to focus on these aspects to ensure that Taiwan's MICE industry maintains a pioneering position in the global MICE market. MEET TAIWAN also compiled the Round Table professionals' suggestions into an organised document to serve as an important reference for the development of Taiwan's MICE industry.