Sydney showcases its ultimate incentive credentials to international market

28th Dec, 2015

From quad biking and a net session with legendary cricketer Glenn McGrath to canapés atop the Sydney Harbour Bridge, Sydney proved to 18 international buyers and media who were in town for Dreamtime 2015 that there’s simply no better place to reward, motivate and inspire than Australia’s harbour city.

DreamTime 2015 WelcomeCulminating in a spectacular harbour farewell on board the luxury MV Epicure yacht on Friday night (11 December), complete with a breath-taking fireworks display, Sydney’s Dreamtime Educational delivered a mere taste of the once-in-a-lifetime activities that make Sydney an ultimate incentive destination.

In collaboration with its partners, Business Events Sydney (BESydney) curated an action-packed program featuring both city-based and regional activities that included Harley Davidson rides across Sydney’s foreshore, a chance to bowl and bat with Australian cricket heavyweight Glenn McGrath, adventure activities at Glenworth Valley and a private tour of the Sydney Opera House that included a SYDNEY SHINES cocktail and a private performance from Australian soprano Penelope Mills.

There are so many outstanding team-building and reward activities available in Sydney and its outskirts,” said Lyn Lewis-Smith, CEO of BESydney. “Our international guests have seen Sydney from all angles – from the air, on top of the bridge and sailing across the world’s largest natural harbour – I don’t think we’ve left them with any doubt about Sydney’s ability to deliver some of the best and most unique incentive programs the world has to offer.

Opera HouseMs Lewis-Smith added, “Our program also highlighted some of Sydney’s newest products, such as the Sydney Opera House’s Tour & Taste of Opera package, canapés on top of the Sydney Harbour Bridge with BridgeClimb Sydney and lunch within the koala enclosure of WildLife Sydney Zoo, featuring its new WildFlight experience.

Sydney has built a strong reputation as a must-visit destination for incentive events, particularly from its Asian neighbours.

Business from the region continues to grow for us,” said Ms Lewis-Smith. “Events delivered from Asia have more than doubled over the last five years. And, over the past three years, incentive business has accounted for a growing share of the overall business secured by the company – increased from 45 per cent in 2013 to over 50 per cent in 2015. This is being driven by both new and repeat clients. It is essential we continue to demonstrate the depth and breadth of Sydney’s dynamic offering – which is always changing and renewing – for corporate groups looking for the best places on earth to celebrate and reward.”

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