Sydney lures Amway delegates for a third visit

Sydney’s reputation as a powerhouse destination for global business events continues to be cemented as the city welcomes over 8,000 Amway China delegates. One of the largest Asian business events to visit the city in recent years, the Amway China Leadership Seminar 2017 continues the strong relationship between Amway China, the city, and Business Events Sydney (BESydney).

Sydney has delivered for Amway, inspiring and rewarding its team and producing strong business outcomes. In fact, the 2017 event is the third the company has hosted in the harbour city. Sydney also welcomed Amway China in 2005 and 2011.

New South Wales (NSW) Minister for Trade, Tourism and Major Events, Stuart Ayres said Amway China’s return to Sydney is evidence of the strong visitor appeal of NSW.

“After this latest visit to Sydney, NSW will have welcomed almost 30,000 Amway China delegates to our state over the past 12 years. They will have visited Sydney three times, which is more than any other city in the world including Paris, New York, Munich and Hawaii,” Minister Ayres said.

“Our beautiful state will offer bucket-list experiences as a reward for the Amway leadership team, including scuba diving, dolphin watching, BridgeClimb, shopping, fine dining and an excursion to Port Stephens. We are strengthening ties in the Australia-China Year of Tourism,” he said.

BESydney CEO, Lyn Lewis-Smith, said Amway China’s return to Sydney is testament to the success of previous events, the city and state’s strong and unique destination offering, and the robust and respectful relationship developed between BESydney and Amway China across many years of joint business.

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