SITE Foundation Releases New Report on the Future of Incentive Travel

20th Jun, 2021

SITE Foundation has launched a White Paper on the future of incentive travel that confirms corporate America’s commitment to incentive travel, indicates a sooner-than-expected return to travel, and highlights how safety is now the number one priority for corporate organisers.

Following a qualitative survey that elicited 50 submissions from US Fortune 500 corporations, SITE Foundation commissioned a full White Paper to analyse and interpret the results of the survey, explore the extensive verbatims provided by the respondents and provide niche perspective and commentary from 4 key sectors of the incentive travel spectrum.

VP of Content & Research, Selina Sinclair, CITP, and CEO, Realm, Singapore said “The United States as a source market and destination is very much a bell weather for the future of incentive travel. With responses from 15 key sectoral users of incentive travel in the US, including Finance & Insurance, Information & Communications Technology, Automotive, Pharma and Direct Selling, Corporate inSITEs brings us to the heart of corporate America and channels a compelling story of confidence, following almost 18 months of uncertainty. Incentive Travel is highly prized as the ultimate reward and recognition tool, it’s recovering much quicker than originally expected but there are changing priorities too, with safety and risk mitigation ranked as the ultimate considerations”.

Terry Manion, CIS, CITP, President, SITE Foundation added “As the only industry association dedicated exclusively to incentive travel, SITE and SITE Foundation have earned a reputation as the indisputable, indispensable go-to resource for quality data, information and content on incentive travel in all its myriad guises.Our Corporate inSITEs series, which will be issued three times in 2021, delivers on our mission to support research, education and advocacy projects on behalf of the incentive travel industry. Since 2017 SITE Foundation has invested over $1.25million to drive the business case for incentive travel and support professional development within the industry.”

The 20-page white paper includes:

  1. a brief overview of SITE Foundation and the work it is doing to support the industry;
  2. a detailed description of the methodology of the survey—respondents, when fielded, questions, response rate, etc.;
  3. breakdown of key themes that emerged from the survey (commitment to travel as a reward, acknowledgment of the power of human connections and meeting face-to-face; and the new priorities for companies in a post-COVID world);
  4. and lessons for the incentive travel supply chain (DMC, destination, hotel, and agency viewpoints).

White Paper Edition 1 is available for reading and can be downloaded free of charge here.

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