Seoul MICE Business Day: Strengthening the Local Ecosystem

20th Sep, 2021

Seoul Tourism Organization successfully held and organised Seoul MICE Business Day on August 18-19 to serve as a meeting place for associations and Seoul MICE Alliance (SMA) members to drive the prospects of future MICE events in Seoul. Establishing an active network between associations and MICE key players is an essential step in sustaining the ecosystem of the future. 

Seoul MICE Business Days filled the morning programme with informative sessions in the format of popular broadcast programmes to eliminate any possible fatigue of online events. On the morning of the first day, the PLUS SEOUL Support programme and the case study on "Successful Attraction and Hosting" were introduced under the title, "Get ready with Seoul." The following morning was solely yielded to SMA members to promote themselves to associations gathered online. Korea House, Seven Luck Casino and Swiss Grand Hotel were pre-recorded with a host to explore the venue and services. Some other SMA members, such as Ubcomm, Movv, Openbooth, Modern.han, and Global MICE Experts Group joined for the quiz programme. Then two MICE tech startup companies, Salin and Roovook, introduced themselves in a V-Log format and shared some stories of the company. A total of 274 viewers over two days participated in different events leaving comments, finding logos and participating in the quiz programmes for which they received awards.

A total number of 229 meetings were conducted, of which 60 percent were between SMA member companies. While it was hoped that business meetings between associations and SMA members would be strengthened, the emergence of meetings between various SMA members was an exciting surprise. It is clear evidence that the industry recognises the ability of events to build networks within locals. The strengthening of the local network is underscored by its importance in the era of 'living with COVID-19' - Seoul MICE Business Day has united this lost time with the promising future of the Seoul MICE industry.

For more information please visit Seoul Convention Bureau website.

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