Seoul Invests 2.2 Million to Boost MICE Industry

24th Mar, 2022
The Seoul Metropolitan Government and the Seoul Convention Bureau announced a MICE industry support plan for 2022. A total budget of USD 2.2 million will be allocated for timely support in the recovery of the MICE industry this year.
The supports include various areas of the MICE industry - providing a safe and secure environment for MICE events, digitisation of exhibitions, presentation of special experiences in Seoul for international participants, and promotion of prospective MICE case studies. The office will enhance this grant to attract, host and organise international conferences, both face-to-face and hybrid, while offering a 3D virtual MICE platform at no cost.
In order to promote win-win growth in the industry, the maximum subvention for the attraction stage will be doubled taking the cost of the international conference organiser (PCO) into consideration. Maximum subvention for hosting international conferences will also be increased when 20% or more participants attend on-site. A total of 34 exhibitions will receive up to 80 million KRW (equivalent to 65,000 USD in estimation) upon selection. For these exhibitions, intensive consulting on innovative online marketing and know-hows to use IT technology will be provided, as well as live streaming shopping operation will be supported during the exhibition period.

Settled safety supports also continue into this year – specialised sterilisation and quarantine services, quarantine gates, and quarantine products are provided at the venue. For boosting satisfaction of the international participants visiting Seoul for the first time since the pandemic, Seoul Experience Tour Programme and Seoul VR Experience Booth are supported when 50 or more participants attend on-site. ‘Seoul Relief Care Service’ such as providing PCR test information is also to be operated in addition. Meanwhile, the Seoul Convention Bureau will conduct the ‘Future Seoul MICE Contest’ to prepare for the future MICE market. In the two fields of competition, Meeting Technology and Unique Venue, innovative projects or events from Seoul-based tourism MICE business will be collected and supported with consulting on marketing and promotion.

“It is inevitable that safety is our top priority at all times. At the same time, the bureau is doing the best to support the development of the industry to meet the needs of event planners and participants who have experienced the advantages of the digitalised MICE industry. We need to move forward together,” said Jin Hyeok Park, director of the Seoul Convention Bureau.

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