Sarawak's Transformative Legacy Initiatives on Display at IMEX 2025
Sarawak’s business events industry is set to make a powerful return at IMEX Frankfurt 2025 from 20-22 May 2025, solidifying its position as a top-tier, impact-driven business events destination.
The theme ‘Impact’ continues to be the talking point for IMEX Frankfurt this year, placing emphasis on uniting the global events community in addressing pressing challenges for economic, social and environmental issues.
Business Events Sarawak (BESarawak) is all geared up for this theme as the Sarawak Pavilion aligns perfectly with this mission, showcasing the industry’s commitment to driving social and economic impact through business events.
Key highlights at the Sarawak Pavilion include:
- AI.LEGACY Intelligent Impact Management System
A pioneering tool developed in collaboration with Universiti Malaysia Sarawak (UNIMAS), AI.LEGACY helps event planners measure and report the long-term impact of business events on communities, ensuring sustainable benefits.
- Legacy360
A platform dedicated to advancing business event legacies, bringing together government officials, industry leaders, and community representatives to discuss strategies for economic, social, and environmental transformation.
- Borneo Inspires Legacy Awards (BILA)
BILA recognises outstanding contributions in the business events sector, celebrating individuals and organisations that drive positive change in Sarawak’s communities through knowledge-sharing and economic development.
Check out our report on these projects above in HQ #118
Dato Sri Abdul Karim Rahman Hamzah, Sarawak’s Minister of Tourism, Creative Industry and Performing Arts, says, “IMEX Frankfurt is a cornerstone event for Sarawak to showcase our unique strengths as a business events destination. This year, we are doubling down on our commitment to legacy, sustainability, and innovation—values that align seamlessly with the global theme of 'Impact.'
“Sarawak’s Post COVID-19 Development Strategy 2030 (PCDS 2030) will take centre stage, demonstrating how business events can drive transformative change for our communities and economy.”
Amelia Roziman, Chief Executive Officer of BESarawak explains: "With the Sarawak Pavilion, we aim to inspire and attract international corporate meetings and incentives markets, while reinforcing our position as a leader in legacy-driven business events. IMEX Frankfurt is the perfect stage to amplify Sarawak’s voice and contributions to the global business events community as well as legacy impact."
This year’s IMEX Frankfurt marks a defining moment for BESarawak, showcasing how the state continues to evolve while remaining rooted in its cultural identity.
IMEX Frankfurt 2025 hosts over 3,100 exhibitors representing 150 countries and welcomes 4,200 global decision-makers under one roof at Messe Frankfurt, one of Europe’s largest and most connected venues. Last year, IMEX Frankfurt facilitated over 63,000 meetings and hosted 4,200 buyers, making it a pivotal event for the business events industry.
Published by Meeting Media Group, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.
