Prague’s Events Community Gives Everyday Belongings a Second Life

Prague Event Hub has turned an internal donation drive into a collective act of social and environmental support.

A conference centre, a hotel, a shopping centre and leisure businesses are accustomed to bringing people together for meetings, congresses and corporate events. In Prague’s Pankrác district, the same network recently found another reason to mobilise: giving unwanted belongings a second life while raising support for Czech charities.

Employees across Prague Event Hub collected 149.12kg of clothing, books, toys, household goods and other items for Nadace Moment, a Czech foundation whose charity shops resell donated goods and channel the proceeds towards non-profit organisations.

The initiative brought together colleagues from Cubex Centre Prague, Conference Centre City, Panorama by Verdi Hotels, Arkády Shopping Mall and Form Factory. What began with people sorting through wardrobes, bookshelves and cupboards ultimately became a collective contribution extending beyond the businesses themselves.
 

From unwanted to useful

The quality of the donations was notable as well as their quantity. Only 1.51kg of the items collected was considered unsuitable for resale, earning the collection Nadace Moment’s highest rating, 1*.

“We know how much effort it takes to get colleagues across different buildings involved, explain why a collection matters and encourage everyone to sort through their belongings. That makes us all the more grateful for the energy Prague Event Hub brought to this initiative. They have rescued things that might otherwise have ended up as waste. Now those items will have a second life in our shops across the country, while helping the charities we support,” says Iveta Morávková of Nadace Moment.

The figures, however, only tell part of the story. At Cubex Centre Prague, which made the largest contribution among the participating businesses, individual generosity took a particularly practical form. Michal Soukup, director of Conference Centre City, was the largest individual donor, bringing in the highest number of items. His wife washed and cleaned the belongings before they were donated, even brushing the hair of the dolls among the toys.

That attention to detail captures something of the initiative’s character: the objects were not simply being discarded, but prepared to be useful to somebody else.

“In our work, we see every day what tens, hundreds or even a thousand people can achieve together. This time, we put that same spirit of collaboration to a different use. Everyone brought something of their own, and together it added up to nearly 150 kg of donations to help others. It means a great deal to us that Prague Event Hub is not just a shared offer from a group of venues on a map of Prague. We can also bring together the people behind those businesses,” says Eva Wade-Keszey, marketing director at Cubex Centrum Praha and organiser of the initiative.
 

A wider chain of support

The eventual beneficiaries extend well beyond those who will purchase the donated goods. Through Nadace Moment, proceeds support organisations working across hospice care, family support, early intervention and community services, as well as environmental and biodiversity conservation.

Among them are Mobilní hospic Ondrášek, which provides home-based end-of-life care; Fandi Mámám, supporting single mothers; Společnost pro ranou péči, Denní stacionář Žebřík, Czech Bikes for Gambian Schools, Platforma pro včasnou péči, Sdružení D and Nejste sami. Environmental beneficiaries include Česká koalice pro ochranu biodiverzity and Save Elephants.

The initiative required neither a major fundraising campaign nor a significant financial contribution. Its starting point was considerably simpler: looking at things that were no longer needed and considering what they might still mean to someone else.

For Prague Event Hub, the exercise also demonstrated another dimension of bringing its businesses together. The group already connects event space, accommodation, shopping and leisure within Pankrác. This time, the connection was between the people working behind those businesses, and what they could achieve collectively beyond their usual professional roles.

A box of games, a book or a toy left untouched at home may appear inconsequential. Given a second life, however, it can become part of a much larger chain of support, linking an ordinary household donation with hospice care, assistance for families and single mothers, or the protection of nature in the Czech Republic and beyond.
 

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