Poland to Showcase its Dynamic MICE sector at IBTM 2023

Polish marketing this year is centred around the theme of "Culture Creates" shining a light on the incredible role of women in art, culture and MICE industry.
22nd Nov, 2023

Sixteen partners of the Polish Tourism Organisation - Poland Convention Bureau will showcase their offerings at the IBTM World trade show in Barcelona. This diverse group includes representatives from convention bureaux, as well as Professional Congress Organizers, companies organising Incentive Travel, DMCs, airlines, and congress and exhibition venues.

In 2023, Poland Convention Bureau (PCB) received an unprecedented number of applications for the National Polish stand, with 26 partners eager to participate. Initially, due to space limitations, PCB could only accommodate half of them. However, through innovative solutions, they successfully expanded the capacity.

Now, they are announcing that 16 partners will exhibit the IBTM World Trade Show in Barcelona. They represent convention bureaux, cities, and regions, Professional Congress Organisers, Incentive Travel Companies, DMCs, an airline, and congress venues.

  • 4 DMCs – Travel Projekt DMC Poland, Jan Pol DMC, DMC Poland, Mazurkas DMC Poland
  • 3 venues – ICE Krakow Congress Centre, G2 Arena – The Congress and Exhibition Center in the Podkarpackie Voivodeship, Poznan Congess Centre
  • 8 convention bureaux – Warsaw Convention Bureau, Mazovia Convention Bureau, Convention Bureau – Wrocław, Kraków Convention Bureau, Gdańsk Convention Bureau, Poznań Convention Bureau, Silesia Convention Bureau, Świętokrzyskie Convention Bureau
  • LOT Polish Airlines

Additionally, the Lublin Conference Center and Lublin Convention Bureau (Lublin Regional Tourist Organization) - will join the Polish representation and accompany us on a special mission on Wednesday.

Book meetings with Polish business partners on the official IBTM World website 

POLAND. More than you expected

This year, marketing activities at the Polish National Stand in Barcelona are carried out under the slogan of the campaign "POLAND. More than you expected." Find out more details on the dedicated website

Additionally, the Polish Tourism Organisation is preparing many surprises as part of the conducted activities in the field of sensory marketing. Once again, Musical Mornings with Basia Giewont and her band are scheduled on Tuesday, Wednesday and Thursday (from 9:00 to to 10:00 am), along with a rendition of the song "Let's Talk Business" by Brian Allan in a new arrangement, and its release on a specially prepared Spotify Playlist of the Polish artist.

Regional Delicacies Happy Hour on Wednesday

Just like music, delicious Polish food connects hearts worldwide, regional cuisine serves as a universal bond, expressing unique traditions, stories, and a sense of belonging within communities.

Join Polish event professionals for a special Regional Delicacies Happy Hour event at the stand on Wednesday and indulge in a diverse array of delicacies representing various Polish regions, such as Bean honey from Ulik Apiary Farm in Roztocze, Półtorak Lubelski mead from Apis, Rose jam from Końskowola, regional wine “Winnica Nad Jarem”, cheeses from Sandomierz, Miodula Staropolska from the Beskid Mountains and Cieszyn Silesia, Kopalnioki the most appreciated sweets in Silesia.

Meet three remarkable Polish Women

BASIA GIEWONT - Music is a universal language that transcends barriers and connects people on an emotional level. In case you haven’t had a pleasure yet, meet Basia Giewont, our Musical Ambassador in Barcelona. She is a Culture Creator who profoundly identifies with her roots in Zakopane, the Malopolska Region, and the Polish Mountains. Basia`s musical works, presented on stages all over Poland, combine elements of folk with electronic sound and alternative pop. Basia breaks the mould by creating a one-of-a-kind blend of pop music and discernible Polish folk culture roots.

ZOFIA STRYJENSKA - The vibrant graphics on our card`s cover in Barcelona were crafted by AI, drawing inspiration from the works of Zofia Stryjeńska (1891—1976), a distinguished Polish Art Deco painter, graphic artist, illustrator, set designer, and fabric, poster, and toy designer associated with Warsaw and Zakopane. Zofia Stryjeńska received four Grand Prix awards at the 1925 International Exhibition of Decorative Art in Paris for architectural decoration, poster, fabric, and book illustration, along with two honorary diplomas.

ZUZANNA LOBODZINSKA - Nearly a century later, we commissioned Krakow artist Zuzanna Łobodzińska, recognized for her handmade headbands, fancy wreaths, brooches, and larger custom-made decorations, to design and create the poppy flower brooch exclusively for IBTM World in Barcelona. She created organic brooch, inspired by Zofia Stryjeńska’s work. It is entirely crafted from organic elements. At the Polish stand G100, you can receive the box containing Zuzanna’s brooch and the specially designed card. Zuzanna’s remarkable story began with decorating shop windows in Krakow in the 1990s.

Find out more and discover their incredible journey at Meetings Poland

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